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Examines the demographics of media consumption in the U.S. Emphasis on measures of consumer motivation and behavior; Projected increase of advertising sales; Assessment of the marketing strategy adopted by Procter & Gamble.

We are inspired by Pfizer as a company and by Drew's ambitious agenda for marketing and wish him and everyone at Pfizer continued success." Pfizer rose to a new level of prominence as one of just three main providers of the COVID-19 vaccine and booster shots. [Extracted from the article]

US ad employment rebounded with strong gain of 2,100 jobs in April: What recession? Ad agencies U.S. ad agency employment rose to 227,300 jobs in March, up 400 jobs for the month on a non-seasonally adjusted basis. The economy gained 165,000 jobs in March (downwardly revised from 236,000 jobs) and added 248,000 jobs in February (downwardly revised from 326,000 jobs). [Extracted from the article]

Meta adds generative AI into its ad platform Meta is giving advertisers new generative AI tools in its ad platform, a development the company started promising this year as AI became a bigger part of the discussion in marketing with the rise of ChatGPT. BET+ ad tier will target diverse audiences BET is bringing ads to its streaming service. Disney+ will soon include Hulu content Walt Disney CEO Bob Iger has announced that the company will launch a "one app" streaming option that would merge Hulu content on Disney+ by the end of 2023. [Extracted from the article]

Given changes in how agencies, networks and agency companies go to market, Ad Age no longer publishes revenue estimates for those agencies and networks. Agency listings by discipline Agency listings in this report exclude agencies owned by a number of major agency companies that don't disclose revenue by agency or network. [Extracted from the article]

In-housing is hard for others A big marketer so publicly embracing in-housing media would seem a major threat to the media agency business. Procter & Gamble's intent to bring media planning and buying in-house - and others describing why such a move isn't practical - was among the pressing media topics and issues explored at the 2023 ANA Media Conference on Feb. 15-17 in Orlando. [Extracted from the article]

Procter & Gamble Co.'s efforts to expand reach through programmatic TV and digital buying and bring much of its media planning and buying in-house are fundamentally changing the role of its media agencies and how the packaged-goods giant evaluates cost-effectiveness. And its growing retail search business, which Pritchard in November said has risen to 11% of P&G ad spending, increasingly is handled through its automated system. [Extracted from the article]

U.S. internet media employment - the BLS classification of "internet publishing and broadcasting and web search portals" - dropped by 3,200 jobs in September after gaining 7,100 jobs in August based on figures that are not seasonally adjusted. Internet media Internet media employment fell to 360,200 jobs in September from an all-time high of 363,400 jobs in August. [Extracted from the article]

No Fixed Address expands with indie agency "Courage": New shop founded by former Rethink execs Dhaval Batt, Joel Holtby and Niki Sahni has a one-word M.O Co-Founders and Chief Creative Officers Bhatt and Holtby and President and Partner Sahni will be at the helm of the independent, owner-operated creative shop, backed by NFA Inc. and its Co-Founders Dave Lafond and Serge Rancourt. Last month, news broke that Dhaval Bhatt, Joel Holtby and Niki Sahni, top execs from celebrated independent Canadian agency Rethink, were departing to open a new creative shop - backed by another top agency in the country, No Fixed Address. [Extracted from the article]

Saint John joined Netflix as CMO in June 2020, replacing Jackie Lee-Joe, who left the company for personal reasons. Lee-Joe, the former marketing officer of BBC Studios, replaced long-time Netflix CMO Kelly Bennett in September 2019. Netflix taps Marian Lee; Saint John departs Netflix appointed Marian Lee as chief marketing officer, replacing Bozoma Saint John, who is leaving the company. [Extracted from the article]

Internet media U.S. internet media employment - the BLS classification of "internet publishing and broadcasting and web search portals" - increased by 1,700 jobs in January after rising by 400 jobs in December. February's employment gain of 8,500 tied the record for the biggest monthly ad jobs increase since BLS began tracking this job category in 1990. [Extracted from the article]

The article reports that media buyers may opt for syndicated programming in the U.S. According to Amy McMahon, associate activation director of media buyer Starcom USA, media buyers will go for syndication if television broadcasters offer high prices. On the other hand, media buyers expect that advertisers will exercise their advertising option in the third quarter of 2009.

In September Anheuser-Busch InBev launched a global media agency review but only invited incumbents, setting up a showdown among Dentsu, Publicis Groupe and WPP. Walmart In August, Walmart handed its U.S. media account to Publicis Groupe following a review for the business previously handled by WPP-backed Haworth. [Extracted from the article]

Great Day is known for its brands like Patio Enclosures and Stanek Windows. MELISSA SKINNER Vice president of marketing Great Day Improvements As vice president of marketing for Great Day Improvements LLC in Macedonia, Melissa Skinner oversees everything from media planning and buying to digital and the company's customer contact center, ensuring that Great Day delivers "on-brand, customer-focused messaging throughout all touchpoints", the nomination said. Prior to joining Great Day in 2011, Skinner worked at such companies as Dots LLC and Jo-Ann Fabric and Craft Stores, giving her a variety of experience in consumer marketing. [Extracted from the article]

Internet media U.S. internet media employment - the BLS classification of "internet publishing and broadcasting and web search portals" - fell by 5,100 jobs in September, the biggest monthly decline on record for internet media jobs. Employment in advertising, public relations and related services rose by 2,200 jobs in October, according to the monthly employment report from the U.S. Bureau of Labor Statistics. [Extracted from the article]

At the time, the brewer opted to keep its incumbent media agencies, extending contracts that had expired in 2019. Anheuser-Busch InBev has launched a global media agency review but has only invited incumbents, setting up a showdown among Dentsu, Publicis Groupe and WPP. [Extracted from the article]

Keywords: ONLINE ONLY; ONLY ONLINE; DIGITAL EDITION EN ONLINE ONLY ONLY ONLINE DIGITAL EDITION 7 7 1 09/13/21 20210906 NES 210906 Ad jobs increase in August Employment in advertising, public relations and related services rose by 1,700 jobs in August, a modest gain as overall U.S. employment showed its weakest growth since January. For the overall economy, U.S. employers in August added just 235,000 jobs, according to the monthly employment report from the Bureau of Labor Statistics. Ad agencies account for the biggest portion - about 44% - of jobs in that BLS bucket. [Extracted from the article]

Internet media U.S. internet media employment in June rose by 3,200 jobs, reaching an all-time high of 309,500 jobs. The relatively modest ad jobs growth came as U.S. employers in July added 943,000 jobs, the biggest gain since last August, according to the monthly employment report from the Bureau of Labor Statistics. [Extracted from the article]

The article features media-buying company Project X, including information on its revenue, growth rate, workforce, and clients.

This article deals with the meetings held by the media department of Chicago, Illinois-based DDB Needham Worldwide as of July 26, 1993 to cope with the changes in the ad industry. To survive those changes, media departments are trying to tap into the new technologies, fend off competitors, find new revenue sources and still perform their function of delivering effective media strategies. At the Chicago office of DDB Needham, each week begins with key people gathered around a table in a conference room. Then, at the signal of media department director Mike White, directors of several group media will deliver their reports. After this, White and associate media director David Drake will assess more important matters that came up such as the flop of a product in the test market.

Reports that in a response to the increasing use of optimizers for media buying, that Comedy Central is calling a summit in August 1998 to gather more data on television viewing. The need for more research in areas such as commercialization, buying styles, attentiveness, and co-viewing; How optimizers push more money towards cable television.

Diquez, most recently CEO of Saatchi's New York office, also served as CEO of Woven, Procter & Gamble's dedicated multi-agency shop. Microsoft marketing honored The Cannes Lions International Festival of Creativity has named Microsoft its 2021 Creative Marketer of the Year. Diquez decamps to DDB Andrea Diquez, a 25-year vet of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become CEO of the Chicago office. [Extracted from the article]

Vevo plans to woo more connected TV dollars Vevo is heading into the annual spring ad haggle looking to convince advertisers the music video platform should be considered with more traditional TV buys. Vevo is riding a wave in connected TV growth, with CTV revenue surging to 40% of its revenue in the first quarter of 2021 compared to a mere 4% in the first quarter of 2020, with much of it fueled by audiences kept home during the pandemic. Hershey awards media account to Horizon Hershey Co. has picked Horizon Media as the agency of record for its U.S. confectionary business, in a blow to Interpublic Group of Cos'. [Extracted from the article]

The article reports that a survey conducted by the publication found that overall revenues for U.S. advertising agencies, media buying services, and marketing consulting firms increased by 3.7 percent in 2009. The survey also forecast a decline in that total for 2009, as more corporations reduce advertising spending due to the recession.

Hershey sets media review Hershey Co. announced it is reviewing its U.S. media account for its candy, mint and gum brands, with all incumbent agencies invited to participate. In 2015, the NBA sent its media account to Publicis- owned Starcom Media- vest Group, which included agencies Spark Foundry and Starcom. Publicis goes to the pub Publicis has created a new bespoke agency model, Le Pub, together with its Heineken client, that will integrate creativity, data and brand experience. [Extracted from the article]

WHAT THE ELECTION MEANS FOR CANNABIS MARKETING: Four more states legalized recreational weed - including New Jersey - but the ad industry windfall won't hit next-level until the feds approve Last week's election brought a mixed bag of results for the cannabis industry - and for those hoping for a windfall of new marketing spending in the sector. "While cannabis has been used for thousands of years, the level of knowledge about cannabis for the average cannabis consumer is extremely low - and so I think a lot of marketing will be about just getting the basics out of the way first", DeLand says. [Extracted from the article]

Porsche stays parked Porsche has again retained Cramer-Krasselt as its lead U.S. creative agency, concluding a review launched last year. For the first quarter, Dentsu Aegis Network posted a total revenue decline of 2.6 percent and an organic revenue decrease of 3.3 percent, blaming "weakness across APAC." The larger Dentsu Group, which posted a total revenue slip of 0.4 percent and an organic revenue decline of 0.8 percent for the first quarter, also pulled its 2020 earnings forecast "due to the level of uncertainty related to the impact from COVID-19". [Extracted from the article]

Comeback Agency of the Year R/GA R/GA has had a big beret to fill, as agency executives put it, since Co-Founder Bob Greenberg stepped down as CEO in late 2018. New agency-of-record clients for the Interpublic Group of Cos'. agency include Google Play, Instagram and Slack, along with project work for Airbnb and Uber Autonomous Technology Group. R/GA played an important role for another new tech client last year - Instagram - by developing a proprietary system to serve huge volumes of 15- second videos on the Stories platform. [Extracted from the article]

The article highlights the roundtable discussion among digital media executives, on the future of Internet advertising. FCB Worldwide is into business-to-business, enterprise-targeted advertising according to Joe Barone. At ESPN.com, it is a requirement that with every media buy, research is built into the process according to Riley McDonough. There is a challenge in educating advertisers about the value of the Internet according to Carla Hendra of OgilvyOne.

The article features Chicago,Illlinois-based Starcom MediaVest Worldwide, "Advertising Age" magazine's Media Agency of the Year for 2000. Starcom was selected based on the following reasons: it has won the record-setting consolidated planning for General Motors Corp. in July 2000 and later that year it also won the consolidated planning and business buying account of Kraft Foods.

The article presents an interview with executives of the media planning company Optimum Media Direction USA (OMD) in the United States. The executives expressed their knowledge and views about the company, how entertainment marketer Guy McCarter was appointed to join the company, its media buying operation and the advantages of consolidating its radio buying operations.

The article focuses on trends in media buying and planning in the United States citing the influx of creative talent within the profession. Various outstanding media planners include Jamie Korsen, Jarrod Moses, Elizabeth Brunt, and Patricia Calderon. Market analysts predicted the continued search for innovative solutions within the industry.

This article focuses on the electronic market in the U.S. in 2000. The online marketplace unveiled by Procter & Gamble (P&G) Co., Coca-Cola Co., Unilever PLC and other leading package-goods companies is likely to ultimately become the way the industry buys media. Formation of the package-goods marketplace comes hard on the heels of the announcement of a similar venture between General Motors (GM) Corp., Ford Motor Co. and DaimlerChrysler AG. Although media buying is not an initial focus for that venture, GM is weighing a plan to buy television advertising time over the Internet. Media agencies and media sellers are skeptical about the prospect and insist advertising time and space cannot be priced and sold the same way as ingredients for food products. P&G, the biggest advertiser in the group, said buying media through the consortium has not yet been discussed within the company. But P&G did not rule out the possibility. A media-buying consortium would address package-goods companies' waning clout in a media marketplace they have increasingly been priced out of by dot-coms, telephone companies and drug companies.

Presents news briefs related to the advertising industry in the U.S. as of January 10, 2000. Decision of Royal Caribbean Cruises Ltd. to leave the bulk of its media buying account for its Royal Caribbean and Celebrity lines at Media Edge in New York City; Plans of the U.S. Army to rebid its advertising contract which had been held for several years by agency Young & Rubicam (Y&R) Advertising in New York City;Transfer of corporate account to SicolaMartin Inc. in Austin, Texas, from Y&R Advertising in San Francisco, California, by Novell Inc.; Meeting with advertising agencies about the business of CNN.com.

The article profiles the media buying solutions provider Amnet Group, chosen by the periodical as one of the best companies to work for in New York City for 2015, and includes information about the firm's number of employees, year founded and employee fringe benefits.

The article reports that a major portion of the revenue of advertising or media-related firms comes from the technology firms. According to the author, wave started about in 2005, when The New York Times Co. paid $410 million for About.com, a search and information Web site that at the time had about $40 million in revenue. It is reported that from the end of 2005 till now, at least 12 New York area technology companies have been bought for a total value of approximately $2.5 billion. Most of the deals, which have ranged in value from $17 million to $600 million, have been focused on media-related firms.

Profiles MindShare USA company senior partner and managing director Jason Maltby in the United States. Professional ethics; Interpersonal relations skills of Maltby; Career highlights.

Reports on United States advertising agencies' production of in-house share estimates for each primetime fall-season television show, as a response to the broadcast networks' glitzy upfront presentations. Relationship of ad buyers and sellers in an unusual upfront year; Points of consensus about the 2001 upfront year; Agency opinions about new shows.

Reports on the dominance of television as the advertising medium in the United States, commanding the largest share of advertising dollars over other media. Biggest television advertisers in 2001; Comments from the media buying community.

Reports on the impact of the anemic media-buying activity on television advertising revenues in the United States during the second quarter of 2000. Decision of a number of major advertisers to exercise their second-quarter options; Advertising revenues of network, syndicated, and cable television segments.

Presents an obituary for Bill Sheehan, the former sports-buying expert at Zenith Media Services. Knowledge about the national sports market and every local franchise in sports; Commandments for life created by Sheehan; Importance of being a loyal and devoted spouse, father and son; Importance of being a loyal and devoted employee; Establishment of Toyota in the sports marketplace.

Reports on offers received by Lifetime Television from media buyers in the United States. Network's targeting of women viewers; Projected amount of upfront advertising sales to be garnered by cable television networks in 2000; Lifetime's addition of more hours to its original prime-time programming slate in 2000; Description of television programs to be launched.

Presents an interview with John Muszynski, executive vice president of Starcom Worldwide. Account of Muszynski's competence in the business; Contribution of Muszynski to the growth and establishment of the Starcom Worldwide; Recognition of Muszynski as Electronic Media's National Media Buyer of the Year.

Presents news briefs on the advertising industry in the U.S. as of November 8, 1999. Media buying account awarded by Delta Airlines to Starcom Worldwide; Information on the media review conducted by the Royal Caribbean Cruises; Value of the advertising campaign launched by Ubic.com from Kirshenbaum Bond & Partners.

The article presents updates on advertising as of September 27, 1999. The U.S. Federal Trade Commission is questioning media buyers on the potential pricing impact of combining the Competitive Media Reporting of VNU and the Monitor Plus service of Nielsen Media Corp., competing services to track brand spending. Pingpong.com, a new Web service is shopping its advertising account. Procter & Gamble Co. is concept testing an over-the-counter feminine hygiene wipe for treating vaginal yeast infections, with advertising under development by D'Arcy Masius Benton & Bowles.

Offers advertising news briefs for June 28, 1999. Nike's new product line called 6453; MacManus Group to consolidate its Avon Products business at D'Archy Masius Benton & Bowles agency; Barnesandnoble.com to launch an online CD store; Expectation that Applebee's International will appoint Western Initiative Media Worldwide for the national media buying portion of its account; AmericanGreetings.com searching for a first agency.

This article presents news brief related to the advertising industry in the U.S. DaimlerChrysler AG last week set up an interim global media-buying system for its $1.78 billion in advertising, as it continues to study permanent agency assignments, said executives close to the car marketer. BBDO Worldwide Inc.'s PentaCom of Troy, Michigan adds the Mercedes-Benz brand in the U.S. Alien Olivo, senior director of worldwide marketing communications at Apple Computer, moved to Amazon.com Inc. as vice president of marketing. Polo Ralph Lauren Corp. is expected to announce major cutbacks and layoffs today, but executives close to the company said that they don't anticipate the cuts will affect ad spending.

Tells that Carter-Wallace has consolidated its network and cable media buying at Zenith Media, New York. Names of Carter-Wallace brands being moved to Zenith.

The article reports on the plan of advertising media buyers to become digital and interactive. Media buyers are hoping that new technology installed at stations, representatives and agencies helps reduce the growing amount of paperwork involved with buys of spot cable and broadcast advertising time. A technology committee organized by the Cabletelevision Advertising Bureau created an industry standard for electronic data interchange. It converts the agency/seller connection initiatives that have been endorsed by major cable networks, systems, management vendors and agencies. INSET: Control issue slows change..

This article considers the rise of independent media planning and buying services in the U.S. This trend has symbolized the way advertisers choose to use media. For years, independents carved a relatively small niche in the ad industry by offering services to small agencies or cost-conscious advertisers. But a generation of independents has begun offering a more sophisticated array of media services. According to an Advertising Age survey of media directors and executives at independent services, 72.8% of ad agencies say advertisers are using independent services more than they did in 1990. Advertisers' rationale for switching is not merely greater efficiency but a belief that independents can provide a more effective media strategy than full-service firms because independents focus exclusively on media.