Search

The article reports on the changes made by the British Patent Office to rules governing registering names as trademarks. The changes, according to the agency, will make it easier for applicants to obtain trademarks for surnames, full names and forenames. The new guidelines are deemed more generous by trademark and patent professionals than the previous sets.

The article discusses the study "The Cult of Celebrity and Trademarks: The Next Installment," by Gillian Davies, which appeared in the online resource www.law.ed.ac.uk/ahrb/script-ed/. The study examined the implications of the guidance on registration of famous names in Great Britain. The author studied the guidance in light of the existing legislative framework for registration of a personal name and judicial developments.