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In contemporary times, China has placed an elevated significance on the development and establishment of global communication initiatives, as they strive to effectively convey their narratives to a larger audience, ultimately resulting in the dissemination of a positive image of China. Consequently, the Chinese government has actively invested in the growth and expansion of digital networking technologies, recognizing the potential of online gaming as a nascent medium for communication. It is in this vein that online games have been tasked with the pivotal responsibility of leading the dissemination of Chinese culture overseas, serving as the vanguard of "Chinese excellent traditional culture to the sea" via the approach of "games to the sea". The Genshin Impact, a successful and exemplary case of Chinese "domestic games going abroad", serves as a benchmark for the study of innovative methods for foreign communication of Chinese traditional culture. This article endeavors to explore the novel pathways employed by Chinese traditional culture's foreign communication through the process of "domestic games going abroad", specifically through the lens of the game's space construction, character construction, and community construction in Genshin Impact. It is hoped that this research will serve as a reference point for the cross-cultural and international communication of Chinese games, offering invaluable insights to the field.

The excellent traditional Chinese culture is a profound and multifaceted domain that boasts an extensive and vibrant historical trajectory. This heritage is endowed with a unique appeal and holds an inexorable fascination for individuals worldwide. As such, the advancement of the "going out" policy in China to reinforce the dissemination of its traditional culture has become one of the paramount strategic pursuits of the country. The emergent technique of short video production presents a new and innovative modality to transform and amalgamate traditional culture into a compelling visual and auditory language, thereby presenting this rich legacy on the short video platform to resonate with audiences overseas. Yet, despite these promising prospects, the international communication of the excellent traditional Chinese culture faces several limitations and imperfections. To address these shortcomings, this paper undertakes a rigorous exploration of the innovative path of short video production, scrutinizing its potential to bolster the dissemination of Chinese traditional culture on a global scale. To this end, this study adopts a tripartite framework, scrutinizing the communication subject, content, and channel of short video production in order to provide a comprehensive and nuanced analysis of the challenges and opportunities that lie ahead. Drawing on theoretical perspectives, empirical evidence, and practical insights, this paper offers novel and instructive guidelines and recommendations to facilitate the international communication of excellent Chinese traditional culture. Ultimately, this research aims to advance the understanding of the potential of short video production in transcending cultural boundaries and promoting the intercultural dialogue that lies at the core of global communication.