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This research aims to investigate the work performance self-efficacy of university librarians using a cross-sectional survey method. The data were collected from currently working 200 university librarians at Higher Education Commission (HEC) recognized public and private sector universities in Punjab, Pakistan by adopting a validated and reliable questionnaire. Survey results indicate that university librarians focus on work goals and are therefore able to meet deadlines through planning and time management. They make efforts to update knowledge and skills pertaining to their job by actively participating in meetings and social gatherings. They are not harmful to their respective institutes and avoid sharing any negative aspect with other colleagues. A relationship is found between task and contextual performance, whereas there is no significant association between counterproductive work behavior and task performance. No correlation is observed between work performance self-efficacy and type of organization (public vs. private) in which university librarians are currently working. Furthermore, designations of the study participants do not affect their work performance self-efficacy, however, gender, age, and experience appear to be the predictors of job performance self-efficacy. These findings provide a pragmatic insight into work performance self-efficacy of university librarians that can be used as a guide in developing cohesive and useful directions for a need-based performance development training program. [ABSTRACT FROM AUTHOR]