Search

Your search keyword '"*PRESS"' showing total 1 results

Refine your results

1 results on '"*PRESS"'

1. Major Detroit Newspaper Takes Cues From Advertisers.

Author

ADAMS, RUSSELL

Subjects
*NEWSPAPER advertising
Abstract

The article reports that on the new advertising offering of "Detroit Free Press," a daily newspaper in Detroit, Michigan, owned by Gannett Co. The newspaper is offering advertising spaces beside articles that have the same theme, a concept which it obtained from Humana Inc., a health insurer. Target had advertisements in the newspaper about articles regarding education.

Published
2009

Catalog

Books, media, physical & digital resources
See catalog results