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Your search keyword '"*COMPUTER industry"' showing total 2 results
2 results on '"*COMPUTER industry"'

1. PC Makers Cultivate Buyers in Rural China.

Author

Chao, Loretta, Feng, Sue, and Sen, Gao

Subjects
*PERSONAL computers, *COMPUTER industry, *RURAL geography, *SUBSIDIES, *MARKETING strategy
Abstract

The article focuses on China's rural personal computer (PC) market. It states that manufacturers Lenova Group Ltd. and Hewlett-Packard Co. are aggressively expanding sales networks into China's countryside. It mentions that a 586 billion dollar government subsidy program to stimulate China's government is helping encourage its economy by increasing spending in rural regions. It comments on marketing tactics used by PC vendors to penetrate remote rural regions that lack electronic retail stores.

Published
2009

2. In China, Lenovo Sets Sights on Rural Market.

Author

Spencer, Jane

Subjects
*FARMERS, *COMPUTER industry, *CORPORATE profits, *PERSONAL computers
Abstract

The article reports that Lenovo Group Ltd. is betting that farmers in rural China can help the computer company reap profits. It plans to begin selling a ripped down low cost personal computer (PC) aimed at China's rural population. Priced at between $199 and $399, the PC will include a keyboard and processor, but it will use the customer's television set as a monitor.

Published
2007

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