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The environmental changes are an important consequence of the negative impact of human activity. Companies are focusing more and more on developing sustainable practices, decreasing their waste and carbon emissions. Individuals have started to become more conscious about their consumption behaviors. In the last years, an increased level of spirituality is related with conscious behavior. Spiritual individuals have an enhanced level of empathy thus learning in their spiritual process to care more about the environment and other beings. Although the transformation regarding sustainability is visible, its rhythm is not fast enough to avoid significant damages on the planet. The main cause to this issue might be that consumers are not constant in their responsible behavior. We want to identify if individuals’ behavior is due to the fear of judgement or out of consciousness about the beneficial impact on society. Therefore, we have created a questionnaire and distributed it randomly online on social media groups to discover what motivates individuals towards a sustainable conduct. The purpose of the article is to find out if individuals that pursue spiritual teachings or spirituality have a more sustainable behavior than individuals who do not. Is social media a beneficial source of information with regards to sustainability? This paper is helpful for people and companies who activate in the sustainability field and other related domains.