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The purported study explored Online Travel Agencies (OTA) influence on consumers brand relationships towards hotels and provided convenient and easy purchase decisions for South African Millennial consumers who travel or intend to travel. Empirical and theoretical investigation in in low and high-end hotel groups was executed, explored the research problem aimed at filling the gap. Hypotheses were quantitatively tested using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) tested reliability and validity. A quantitative methodology philosophy was used, and random sampling employed to selected respondents among the millennials and Amos and SPSS 25 obtained CFA and path model to determine best model fit. Findings indicated that there is a positive relationship between hotel brand loyalty and repurchase intentions. However, consumer may be attitudinally loyal and may need marketing incentives to ensure that the consumer become behaviourally loyal to ensure visitation to the hotel brand. Originality and value of the research is in the study proving significant insight into the travel industry and in its ability to provide marketers an understanding of customer satisfaction and retention, fresh contemporary evidence supported by reliable information contributing to body of knowledge giving lieu-way into further research on brand relationships in low & high-end hotels.