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Bottled water has become a popular beverage choice worldwide, with consumers increasingly seeking healthier options. However, label elements can significantly influence consumer perception and purchasing decisions. The research aimed to assess how label elements affect the liking, purchase intention, preference and concept of healthy bottled water. Two stages involved 180 and 100 participants aged between 18 and 40, provided sociodemographic information. The first stage used a hedonic scale and ranking test to perception of nine labels with different elements. The second stage selected a consensus label from prior tests. Four labels were designed, differing in brand color and nutritional information placement. In this last stage, the acceptability, preference ranking and concept of healthy were re-evaluated and eye tracking via the Pupil Lab program. Findings showed varied responses in acceptability and purchase intention among consumers. However, significant differences were observed in preferences and healthiness perceptions based on label characteristics. The label with the highest preference and perceived healthiness featured a sky-blue design with nutritional information on the right side. Combining sensory testing and eye tracking offers valuable insights for designing labels that positively impact consumer perception. The results provide important implications for bottled water manufacturers and marketers in developing effective labeling strategies to meet consumer preferences and promote healthier choices.

This research focused on analyzing the biometric, colorimetric and morphological characteristics of thirty seeds, covering legumes, cereals and oilseeds. Thirteen legumes, fourteen cereals and three oilseeds were collected from three different locations. The methodology used was descriptive, applying multivariate multiple factorial and cluster analysis. The results showed variability between biometric, chromatic and morphological characteristics among the seeds. Predominant shapes include circular, oval, oblong, less frequently kidney and lanceolate. Significant differences in biometric parameters stand out, evidencing similarities in colorimetric parameters. Specifically, Pallar and Bean exhibited greater equatorial dimensions, length, weight, 100 g weight, area and perimeter, While peanut and Chickpea presented greater thickness. In terms of colorimetry - luminosity, Pallar, Yellow corn and Tarwi presented higher values unlike Black lentils, Purple corn and Black beans, being less luminous. Multivariate tests revealed the formation of four groups based on the parameters studied. This study provides valuable information about the different seeds, establishing a basis for their propagation and improvement in the Peruvian context.