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Although sexual assault is widely accepted as morally wrong, not all instances of sexual assault are evaluated in the same way. Here, we ask whether different characteristics of victims affect people's moral evaluations of sexual assault perpetrators, and if so, how. We focus on sex robots (i.e., artificially intelligent humanoid social robots designed for sexual gratification) as victims in the present studies because they serve as a clean canvas onto which we can paint different human-like attributes to probe people's moral intuitions regarding sensitive topics. Across four pre-registered experiments conducted with American adults on Prolific (N = 2104), we asked people to evaluate the wrongness of sexual assault against AI-powered robots. People's moral judgments were influenced by the victim's mental capacities (Studies 1 & 2), the victim's interpersonal function (Study 3), the victim's ontological type (Study 4), and the transactional context of the human-robot relationship (Study 4). Overall, by investigating moral reasoning about transgressions against AI robots, we were able to gain unique insights into how people's moral judgments about sexual transgressions can be influenced by victim attributes., Competing Interests: Declaration of Competing Interest None., (Copyright © 2023 Elsevier B.V. All rights reserved.)

Moral dilemmas are inescapable in daily life, and people must often choose between two desirable character traits, like being a diligent employee or being a devoted parent. These moral dilemmas arise because people hold competing moral values that sometimes conflict. Furthermore, people differ in which values they prioritize, so we do not always approve of how others resolve moral dilemmas. How are we to think of people who sacrifice one of our most cherished moral values for a value that we consider less important? The "Good True Self Hypothesis" predicts that we will reliably project our most strongly held moral values onto others, even after these people lapse. In other words, people who highly value generosity should consistently expect others to be generous, even after they act frugally in a particular instance. However, reasoning from an error-management perspective instead suggests the "Moral Stringency Hypothesis," which predicts that we should be especially prone to discredit the moral character of people who deviate from our most deeply cherished moral ideals, given the potential costs of affiliating with people who do not reliably adhere to our core moral values. In other words, people who most highly value generosity should be quickest to stop considering others to be generous if they act frugally in a particular instance. Across two studies conducted on Prolific (N = 966), we found consistent evidence that people weight moral lapses more heavily when rating others' membership in highly cherished moral categories, supporting the Moral Stringency Hypothesis. In Study 2, we examined a possible mechanism underlying this phenomenon. Although perceptions of hypocrisy played a role in moral updating, personal moral values and subsequent judgments of a person's potential as a good cooperative partner provided the clearest explanation for changes in moral character attributions. Overall, the robust tendency toward moral stringency carries significant practical and theoretical implications., (Copyright © 2023 Elsevier B.V. All rights reserved.)

Immoral actions can elicit a wide array of responses, ranging from pugnacious confrontation to passive distancing. What leads onlookers to react so differently to various violations? Across four studies (N = 2085), we investigated how responses vary depending on whether moral transgressions are committed by adults or by children. Findings reliably demonstrated that adult participants were more likely to avoid adult transgressors, and more likely to instruct child transgressors about why their actions were wrong. These patterns arose from varying cost-benefit structures, derived in part from asymmetries in interpersonal power between adults and children, rendering adults' direct confrontation of children both less costly and more beneficial. Although adults' transgressions were judged to be relatively more wrong, participants had greater anxiety about the negative consequences of confronting adults, and they viewed adults' personalities as less malleable, thus diminishing the effectiveness of confrontation. In contrast, 4- to 9-year-old children did not differ in their willingness to avoid or instruct adult and child transgressors. Across studies, the content of transgressions (e.g., being harmful or impure) mattered little for determining the nature of responses. Overall, diverse responses to moral transgressions were uniquely tailored to the different costs and benefits associated with confronting adult and child transgressors., (Copyright © 2022 Elsevier B.V. All rights reserved.)

Can social communication alter children's preexisting inclinations toward equality-based or merit-based forms of resource distribution? Six- to eight-year-old children's (N = 248) fairness preferences were evaluated with third-party distribution tasks before and after an intervention. Study 1 indicated that stories about beavers dividing wood had no impact on children's fairness preferences, while Study 2 indicated that brief, direct testimony was highly influential. Study 3 matched storybooks and testimony in content, with each discussing a situation resembling the distribution task, and both formats exerted a significant impact on children's fairness preferences that persisted across several weeks. There were some indications that interventions preaching the superiority of equality-based fairness were particularly effective, but there were no differences between reason-based and emotion-based interventions. Overall, storybooks and testimony can powerfully and enduringly change children's existing distributive justice preferences, as long as the moral lessons that are conveyed are easily transferable to children's real-world contexts., (Copyright © 2020 Elsevier B.V. All rights reserved.)

Many people judge suicide to be immoral. We have found evidence that these moral judgments are primarily predicted by people's belief that suicide taints the soul and by independent concerns about purity. This finding is inconsistent with accounts that define morality as fundamentally based upon harm considerations. In this commentary, we respond to a critique of our finding, and we provide further support for our original conclusions. Even when applying new exclusion criteria to our data, an examination of effect sizes demonstrates that concerns about purity robustly and meaningfully explain variance in moral judgments of suicide. While harm concerns sometimes predict moral judgments of suicide alongside purity concerns, they reliably explain a much smaller proportion of the variance than do purity concerns. Therefore, data from six studies continue to suggest that the relevance of harm concerns for moral judgments of suicide is substantially overshadowed by the contribution of purity concerns., (Copyright © 2014 Elsevier B.V. All rights reserved.)

Moral violations are typically defined as actions that harm others. However, suicide is considered immoral even though the perpetrator is also the victim. To determine whether concerns about purity rather than harm predict moral condemnation of suicide, we presented American adults with obituaries describing suicide or homicide victims. While harm was the only variable predicting moral judgments of homicide, perceived harm (toward others, the self, or God) did not significantly account for variance in moral judgments of suicide. Instead, regardless of political and religious views and contrary to explicit beliefs about their own moral judgments, participants were more likely to morally condemn suicide if they (i) believed suicide tainted the victims' souls, (ii) reported greater concerns about purity in an independent questionnaire, (iii) experienced more disgust in response to the obituaries, or (iv) reported greater trait disgust. Thus, suicide is deemed immoral to the extent that it is considered impure., (Copyright © 2013 Elsevier B.V. All rights reserved.)

The traditional cognitive developmental perspective on moral acquisition posits that children actively construct moral beliefs by assessing the negative impacts of antisocial behaviors. This account is not easily applied to actions that are considered immoral despite lacking consequences for others' welfare. We studied the moralization of behaviors without tangible impacts, specifically examining the independent and joint roles of feelings and norms in children's acquisition of purity-based morals. Seven-year-olds were shown pictures of anthropomorphic aliens engaged in unfamiliar activities and were asked to judge whether these actions were wrong or OK. Relative to a control condition matched for valence and informational complexity, children made elevated wrongness judgments when they were either disgusted or led to believe that the behaviors were unnatural. However, it was only in a condition that included both disgust induction and information about unnaturalness that children exhibited robust tendencies to judge the actions as wrong. This research therefore demonstrates that feelings and norms work in concert such that purity morals are most readily acquired when both factors are involved. The implications for accounts of moral development are discussed., (Copyright © 2012 Elsevier B.V. All rights reserved.)