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Small companies encounter difficulties to adapt to new markets with a sustainable perspective. The subject of this article is a paper transformation company which has been eager to develop the organic farming market by developing a new plant support. Alternatives made from plant fibres or plastics exist, such as jute and polypropylene. The main difficulty of this project was to ecodesign a paper product with a multicriteria approach. The factors considered have been divided into two categories. Firstly, the environmental impacts calculated according to the Life Cycle Assessment methodology (on raw material extraction, manufacturing and end-of-life) are summarised. Secondly, the characteristics of the product are discussed in regards to these results and sustainability questions as part of the interpretation phase. Finally, ways of improvement of the LCA methodology to improve the study in terms of geographical representativeness and societal considerations are discussed. [ABSTRACT FROM AUTHOR]

In 2020 the Cellulose and Renewable Materials Division (CELL) of the American Chemical (ACS) society celebrates its 100th anniversary. The following paper is based on a chapter from the book commissioned by the Division (Patterson, 2021). CELL is one of the most successful and dynamic Divisions in the ACS. It has evolved throughout its history to remain relevant and productive. One of its strengths is its diversity, while staying true to its founding vision. This perspective was present at its founding, and the following paper surveys the world of cellulose and renewable materials from the dawn of history to 1920. CELL has both industrial and scientific roots and has always welcomed the full range of participants from these communities. Rather than operating as separate tribes, the two groups have fostered innovations in each other. Many aspects of cellulose science and technology are discussed from antiquity to the early 20th century. [ABSTRACT FROM AUTHOR]