The presence of various oxyanions in the groundwater could be the main challenge for the successive application of Cu–Pd-hematite bimetallic catalyst to aqueous NO 3 − reduction due to the inhibition of its catalytic reactivity and alteration of product selectivity. The batch experiments showed that the reduction kinetics of NO 3 − was strongly suppressed by ClO 4 −, PO 4 3−, BrO 3 − and SO 3 2− at low concentrations (>5 mg/L) and HCO 3 −, CO 3 2−, SO 4 2− and Cl− at high concentrations (20–500 mg/L). The presence of anions significantly changing the end-product selectivities influenced high N 2 selectivity. The selectivity toward N 2 increased from 55% to 60%, 60%, and 70% as the concentrations of PO 4 3−, SO 3 2−, and SO 4 2− increased, respectively. It decreased from 55% to 35% in the presence of HCO 3 − and CO 3 2− in their concentration range of 0–500 mg/L. The production of NO 2 − was generally not detected, while the formation of NH 4 + was observed as the second by-product. It was found that the presence of oxyanions in the NO 3 − reduction influenced the reactivity and selectivity of bimetallic catalysts by i) competing for active sites (PO 4 3−, SO 3 2−, and BrO 3 − cases) due to their similar structure, ii) blockage of the promoter and/or noble metal (HCO 3 −, CO 3 2−, SO 4 2−, Cl− and ClO 4 − cases), and iii) interaction with the support surface (PO 4 3− case). The results can provide a new insight for the successful application of catalytic NO 3 − reduction technology with high N 2 selectivity to the contaminated groundwater system. [Display omitted] • Evaluation of oxyanion influence on the catalytic NO 3 − reduction kinetics. • Cl−, PO 4 3−, BrO 3 − and SO 3 2− significantly inhibited the catalytic NO 3 − reduction. • Inhibition effect of PO 4 3−, SO 3 2−, and BrO 3 − by competing for active catalytic sites. • N 2 production remained unchanged with the addition of Cl−, ClO 4 − and BrO 3 − • N 2 selectivity increased with higher concentrations of SO 3 2−, SO 4 2− and PO 4 3-. [ABSTRACT FROM AUTHOR]