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Start Over Author "Skov, Richard B." Publisher elsevier b.v.
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1. Survey of new product forecasting practices in industrial high technology and low technology businesses

Author

Lynn, Gary s., Schnaars, Steven P., and Skov, Richard B.

Subjects
High technology -- Marketing, Manufacturing industry -- Marketing, Marketing research -- Case studies, Business forecasting -- Research, Advertising, marketing and public relations, Business, Business, international
Abstract

Issues related to forecasting sales of high- and low-technology products are presented, focusing on the different methods used for both products. Topics include demonstrated preferences for internal, qualitative methods for high-technology and traditional quantitative market-research techniques for low-technology products.

Published
1999

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