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Measuring and evaluating the operating efficiency of bank branches requires analytic techniques that provide insights beyond those available from accounting ratio analysis. Data Envelopment Analysis (DEA), a mathematical programming technique, provides useful insights in locating inefficient branches by explicitly considering the mix of services provided and the resources used to provide these bank services. Bank management finds the DEA results provide meaningful insights not available from other techniques that focus on ways to improve productivity. The results suggests that DEA is a beneficial complement to other techniques for improving bank branch efficiency.