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70 results on '"Qualitative marketing research"'

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1. Marketing activity in the community pharmacy sector – A scoping review

2. Empirically testing the concept of value-in-behavior and its relevance for social marketing

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3. Social media research in the industrial marketing field: Review of literature and future research directions

4. Digital marketing: A framework, review and research agenda

5. Qualitative research methods: Why, when, and how to conduct interviews and focus groups in pharmacy research

6. Qualitative research practices and family business scholarship: A review and future research agenda

7. Where is 'Islamic marketing' heading?

8. Learning consumer behavior using marketing anthropology methods

9. Conditions, Contemporary Importance and Prospects of Higher Education Marketing on the Example of Polish Universities

10. Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars

11. The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour

12. The Necessity of Obtaining Information Through Marketing Research in the Field of Pharmaceutical Companies on the Slovak Market

13. Tourism marketing research: Past, present and future

14. Dialog on a country path: The qualitative research journey

15. Correspondence analysis: A promising technique to interpret qualitative data in family business research

16. Marketing tourism and hospitality products worldwide: Introduction to the special issue

17. Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives

18. Does marketing research suffer from methods myopia?

19. Orientation among multiple truths: An introduction to qualitative research

20. Theoretical developments in industrial marketing management: Multidisciplinary perspectives

21. Applying Marketing Principles in the Field of Medical Services – An Ethical Challenge?

22. Using Marketing Research in Quality of Life Theory and Practice

23. Qualitative Research Methods for Medical Educators

24. The structure and evolution of business-to-business marketing: A citation and co-citation analysis

25. New developments in global consumer behavior and marketing strategy: Introduction to the special issue

26. Marketing strategy and marketing performance measurement system: Exploring the relationship

27. Redefining social marketing with contemporary commercial marketing definitions

28. Quantitative models for direct marketing: A review from systems perspective

29. Intelligent information deriving using network panel data management system in marketing research

30. Evaluating qualitative research

31. Marketing Foods as Guilt-Free: Narratives of Sustainability, Responsibility and Inter-Passivity

32. The qualitative interview in IS research: Examining the craft

33. Marketing renaissance: How research in emerging markets advances marketing science and practice

34. Hospitality and tourism marketing: recent developments in research and future directions

35. Qualitative research on leadership: A critical but appreciative review

36. Revising the structural framework for marketing management

37. Relationship marketing in an international context: a literature review

38. Qualitative Research for Customer-Focused Insights

39. Should marketing be cross-functional? Conceptual development and international empirical evidence

40. Relationship marketing the Chinese way

41. Marketing on the Internet — who can benefit from an online marketing approach?

42. Marketing research in different settings

43. Hospitality marketing research

44. Nonprofit Marketing: Investigative Research Inquiry

45. Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing

46. The conduct of marketing audits: A critical review and commentary

47. Market share analysis and prognosis using qualitative reasoning

48. Qualitative Research and the Process of Constructing Qualitative Data

49. Tourism marketing myopia

50. Marketing and Politics: Models, Behavior, and Policy Implications - Session at the 8th Triennial Choice Symposium