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Despite the frequent need to down-regulate sexual desire, existing studies are scarce, and focus on strategies that involve disengagement from processing sexual stimuli. Accordingly, the present study compared the efficacy of down-regulating sexual desire via disengagement (attentional distraction) and engagement (situation-focused reappraisal) strategies. Utilizing Event Related Potentials, we measured the Late Positive Potential (LPP) - an electro-cortical component that denotes processing of arousing stimuli, showing decreased amplitudes during successful down-regulation. Additionally, we explored whether the sexual-intensity level of stimuli (validated in a pilot study) impacts the efficacy of, and individuals' behavioral preferences for distraction and situation-focused reappraisal. Supporting our predictions, relative to passive watching, both strategies successfully attenuated self-reported desire and LPP amplitudes, with a marginal trend (p = .07) showing stronger LPP attenuation during distraction compared to reappraisal. While sexual-intensity did not moderate regulatory efficacy, as predicted, disengagement-distraction preference increased for sexually-intense relative to sexually-mild stimuli. Broad implications are discussed., (Copyright © 2018 Elsevier B.V. All rights reserved.)

Distraction and reappraisal are two widely used forms of emotion regulation. The process model of emotion regulation (Gross, 1998) holds that they differ (1) in when they act on the emotion-generative process, and (2) in their impact on subsequent responses to regulated stimuli. We tested these two predictions by measuring electrocortical responses to neutral and emotional images during two phases. In the regulation phase, images were watched or regulated using distraction or reappraisal. During the re-exposure phase, the same images were passively watched. As predicted, during regulation, distraction reduced the late positive potential (LPP) earlier than reappraisal. Upon re-exposure, images with a distraction (but not reappraisal) history elicited a larger LPP than images with an attend history. This pattern of results suggests that distraction and reappraisal intervene at separate stages during emotion generation, a feature which may have distinct consequences that extend beyond the regulatory episode., (Copyright © 2011 Elsevier B.V. All rights reserved.)