1. Using farmers' attitude and social pressures to design voluntary Bluetongue vaccination strategies.
- Author
-
Sok J, Hogeveen H, Elbers AR, and Oude Lansink AG
- Subjects
- Animals, Bluetongue psychology, Cattle, Cattle Diseases psychology, Decision Making, Humans, Intention, Vaccination psychology, Attitude, Bluetongue prevention & control, Cattle Diseases prevention & control, Farmers psychology, Interpersonal Relations, Vaccination veterinary
- Abstract
Understanding the context and drivers of farmers' decision-making is critical to designing successful voluntary disease control interventions. This study uses a questionnaire based on the Reasoned Action Approach framework to assess the determinants of farmers' intention to participate in a hypothetical reactive vaccination scheme against Bluetongue. Results suggest that farmers' attitude and social pressures best explained intention. A mix of policy instruments can be used in a complementary way to motivate voluntary vaccination based on the finding that participation is influenced by both internal and external motivation. Next to informational and incentive-based instruments, social pressures, which stem from different type of perceived norms, can spur farmers' vaccination behaviour and serve as catalysts in voluntary vaccination schemes., (Copyright © 2016 Elsevier B.V. All rights reserved.)
- Published
- 2016
- Full Text
- View/download PDF