18 results on '"Silva Susana C."'
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2. Exploring omnichannel strategies: a path to improve customer experiences
3. The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau
4. How footwear companies can use online CX to WOW customers
5. Do goal orientations really influence performance?
6. Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience
7. Understanding the implementation of retail self-service check-out technologies using necessary condition analysis
8. The hunt for treasures, bargains and individuality in pre-loved luxury
9. Marketing accountability and marketing automation: evidence from Portugal
10. Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
11. How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
12. Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
13. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
14. How to increase engagement on social media using the honeycomb model
15. Vichy goes to Brazil: the road to success
16. The role of consumer-cause identification and attitude in the intention to purchase cause-related products
17. The development dynamics of business networks
18. The value of textual haptic information in online clothing shopping
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