6 results on '"Weiger, Welf H."'
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2. The invisible leash: when human brands hijack corporate brands' consumer relationships
3. Content versus community focus in live streaming services: how to drive engagement in synchronous social media
4. Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings
5. Who’s pulling the strings?
6. Leveraging marketer-generated appeals in online brand communities
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