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Purpose: This study aims to examine whether sport companies that promote gender equality through femvertising, an advertising trend that empowers women and confronts gender stereotypes, actually support women's rights with institutionalized approaches to challenge gender issues. Some sport brands even have won awards for their femvertising efforts, however, not all of them have modified their policies and programs to support gender equality. Sport femvertising can be a new area for CSR-washing and this study investigated this potential. Design/methodology/approach: Utilizing a content analysis, this study compared sport brands' (award-winning vs non-award-winning) level of engagement in internal and external CSR activities regarding gender equality. Sport brands' CSR attempts and number of women in leadership positions were analyzed through companies' CSR reports, annual reports and websites. Findings: Only few differences between two groups (award-winning vs non-award-winning) of sport brands were observed regarding their gender equality CSR engagement. In some cases, non-award-winning sport brands had a greater percentage of women in leadership and practiced more internal gender equality CSR. Originality/value: This paper provides valuable information about the potential of femvertising as an advertisement, as well as CSR strategy. Results of this study broaden our understanding of how sport companies embraced this advertising/CSR technique and the repercussions. Findings provide guidance for sport marketers who seek to improve their brand image through femvertising. [ABSTRACT FROM AUTHOR]

Purpose: Answering two questions: What do people believe is the gender makeup of different occupations? If there is a systematic difference between the actual and perceived gender composition what factors predict or mediate this difference? Methodology/Approach: We integrate three occupation-level datasets: ratings of perceived gender composition and cultural sentiments (EPA ratings) for every 2010 Census occupation collected for this study, occupational characteristics from O*NET, and demographic characteristics from the 2015 to 2019 Current Population Survey. Regression models examine the association between sentiments and objective occupational traits on the perceived gender composition net of the actual gender composition. Findings: While respondents underestimate extreme values, perceptions largely reflect actual composition. Gendered sentiments had a significant independent effect on gender composition perceptions. Examining the relationship between objective occupational features, sentiments, and perceptions allows scholars to better understand the links between structural conditions, gendered beliefs, and social action. If individuals underestimate the extent of gender segregation and view some occupations as more diverse than they are, they may be more willing to consider occupations inconsistent with their gender identity. On the other hand, if they misperceive gender composition because of cultural sentiments, they may choose an occupational course somewhat different from their intentions. Originality/Value of the Chapter: Research on gender composition typically employs either a macro approach based on governmental statistics or a micro approach that examines a limited number of occupations. This is the first study to conduct a complete census of every Census occupation for perceived gender composition and cultural sentiments. [ABSTRACT FROM AUTHOR]

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Purpose: This study aimed to investigate the relationship between food sponsorships and gender stereotypes, focusing on how patriarchal beliefs influence consumers' purchase intentions in sports. Design/methodology/approach: The research comprised two studies. In Study 1, n = 161 participants participated via Amazon's Mechanical Turk platform. Study 2 involved n = 250 participants who completed a cross-sectional and self-administered survey. Findings: Study 1 indicated an apparent gender-based categorization of certain foods and beverages: beer and red meat were predominantly perceived as masculine, while yogurt, salads, and wine were seen as feminine. Further, brands like Budweiser and Red Bull were mainly seen as masculine, while Chobani and Smoothie King were perceived as feminine. Moreover, findings indicate that foods, especially those rich in protein or linked to BBQ and spicy tastes, are considered more masculine by men than women in sports settings. Further, Study 2 findings unveiled a significant relationship between patriarchal beliefs and both attitudes (ß = 0.327, p < 0.01) and subjective norms (ß = 0.525, p < 0.01) towards masculine brands. Originality/value: The two studies' results underscore the profound impact of gender stereotypes shaping sports fans' perceptions of food items and the brands sponsoring them. This inquiry significantly augments the current understanding of the nuanced interrelation between the paradigms of social role theory and the theory of planned behavior, particularly within the ambit of sports-related sponsorship by food and beverage brands and its consequent influence on consumer purchasing inclinations. [ABSTRACT FROM AUTHOR]

Purpose: In this systematic review of the literature on women's entrepreneurship education, this paper aims to examine the current state of the field. The authors analyze publication trends, identify major themes and propose an agenda for future research. Design/methodology/approach: The authors review 363 articles published between 1993 and 2023, to develop a synthesized overview of women's entrepreneurship education, complete with insights into the journals that have provided the most coverage of this topic, as well as how it has emerged over time. Findings: The authors tracked the evolution of research themes and collaboration networks over a 30-year period. Results show there has been significant growth in research on women's entrepreneurship education, as evidenced by a surge of publications on the topic and the total number of citations. Originality/value: The authors categorized and analyzed six thematic clusters within the literature: entrepreneurial intention, ethical perspectives, gender-specific barriers, gender stereotypes, rural entrepreneurship and entrepreneurial self-efficacy. Building on these thematic clusters, this study discusses future research directions to advance the field. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to examine the consumer response to brands offering gendered product differentiation (i.e. products "for her" or "for him"). Design/methodology/approach: Across three experiments, the effect of gendered (vs gender-unrelated) product differentiation on perceived brand sexism and word-of-mouth intention was tested. The moderating effects of feminist identity (Studies 1 and 2), endorsement of sexist beliefs (Study 2) and basis (stereotypical vs biological) for product differentiation (Study 3) were also tested. Findings: Consumers perceive brands that offer gendered product differentiation as sexist, which in turn leads to negative word-of-mouth intention. Moreover, consumers with a strong feminist identity are more likely to perceive brands that offer gendered product differentiation as sexist, whereas consumers who endorse sexist beliefs are less likely to do so. Finally, consumers respond negatively when the gendered product differentiation is based on a gender stereotype, but much less so when it seems based on a biological difference between sexes. Originality/value: Although multiple brands offering gendered products have been denounced by consumers as sexist, no research has examined this phenomenon. This paper pioneers in examining the consumer response to brands offering gendered product differentiation and in demonstrating that consumers perceive such brands as sexist. [ABSTRACT FROM AUTHOR]

Purpose: Although situational crisis communication theory (SCCT) is centered on rationality and cognitive information processing, it ignores that people are also driven by irrationality and non-cognitive information processing. The purpose of this study aims to fill this gap by examining how gender stereotypes, based on perceived spokesperson sex influence the public's perceptions of crisis response messages. Design/methodology/approach: A 2 (industry type: automotive vs daycare industry) × 2 (spokesperson's sex: male vs female) × 2 (crisis response appeal: rational vs emotional) between-subject online experiment was conducted to examine the effect of gender stereotype in crisis communication. Findings: Results showed that either matching spokesperson sex with sex differed industry or matching sex differed industry with appropriate crisis response appeal can generate a more positive evaluation of the spokesperson and the organization. The results also revealed under which circumstances, the attractiveness of different sex of the spokesperson can either promote or mitigate people's perceptions of the organization. Furthermore, when people are aware of a spokesperson's sex, in a female-associated industry, a mismatching effect of a positive violation of a male-related stereotype overrides a matching effect of a female-related stereotype in crisis communication. Originality/value: This study is among the first to identify how the gender of a spokesperson and industry type affect publics' crisis response. [ABSTRACT FROM AUTHOR]

Purpose: Role congruity theory and gender stereotypes research suggests men are expected to engage in agentic behavior and women in communal behavior as leaders, and that role violation results in backlash. However, extant gender and leadership research does not directly measure expectations–behavior incongruence. Further, researchers have only considered one condition of role incongruence – display of counter-role behavior – and have not considered the outcomes of failing to exhibit role-congruent behavior. Additionally, few studies have examined outcomes for male leaders who violate gender role prescriptions. The present study aims to address these shortcomings by conducting a novel empirical test of role congruity theory. Design/Methodology/approach: This experimental study used polynomial regression to assess how followers evaluated leaders under conditions of incongruence between follower expectations for men and women leaders' behavior and leaders' actual behavior (i.e. exceeded and unmet expectations). Respondents read a fictional scenario describing a new male or female supervisor, rated their expectations for the leader's agentic and communal behavior, read manipulated vignettes describing the leader's subsequent behavior, rated their perceptions of these behaviors, and evaluated the leader. Findings: Followers expected higher levels of communal behavior from the female than the male supervisor, but no differences were found in expectations for agentic behavior. Regardless of whether expectations were exceeded or unmet, supervisor gender did not moderate the effects of agentic or communal behavior expectations–perceptions incongruence on leader evaluations in polynomial regression analyses (i.e. male and female supervisors were not evaluated differently when displaying counter-role behavior or failing to display role-congruent behavior). Originality/value: In addition to providing a novel, direct test of role congruity theory, the study highlighted a double standard in gender role-congruent behavior expectations of men and women leaders. Results failed to support role congruity theory, which has implications for the future of theory in this domain. [ABSTRACT FROM AUTHOR]

Purpose: The COVID-19 pandemic has resurfaced challenges to gender equality and gender relations both worldwide and in Norway. There have been massive public discussions on social media platforms, highlighting the potential of analysing public discourses in a non-reactive manner (Rauchfleisch et al., 2021). Further, discourses from social media may affect cultural representations and broad discourses in society (Rambukkana, 2015), such as that related to gender. In this article, by studying the Norwegian Twitter users' discussion on gender as related to COVID-19 pandemic, the authors will examine the everyday gendered discourses. Design/methodology/approach: Data for this project were collected from the social media platform Twitter. The authors conducted the search on 16th November 2020, and that resulted in a total of 485 results, inclusive of both original tweets and replies. The data were analysed qualitatively using thematic analysis. Findings: The thematic analysis of the tweets revealed three main categories which were mirrored in recognisable and widespread discourses about gender: (1) stereotypical gendered behaviours, (2) construction of masculinities and (3) othering. The authors argued that the stereotypes on gendered behaviour, traits and ideology together attribute to the maintenance of unequal gender structures. Originality/value: This article explored discourses on gender on Twitter, the networked public sphere of Norway during the COVID-19 pandemic. Given that discourses both reflect and shape social configurations, they have the power to shape gender realities. With the transcendence of social media across geographic boundaries, the authors' findings are relevant both for Norway and globally. Peer review: The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-08-2022-0482 [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to understand resilience in entrepreneurial behavior and the major adversities faced by women entrepreneurs and identify theoretical and empirical bases that support the use of the integrative approach as appropriate to studies of resilience in women entrepreneurs. Design/methodology/approach: In this exploratory-theoretical study, the authors adopted a narrative review of the literature on Female Entrepreneurship, Business and Resilience. The databases researched were: Web of Science, Social Citation Index and Scopus, of which 52 were submitted to analysis through techniques of comparison and contrast between theory, classical studies and applied research. Findings: The study illuminates the concept of resilience aligned with entrepreneurship and the major adversities of female entrepreneurship. It also indicates the competence of the integrative approach in investigating and analyzing resilience as a complex, functional and emotional phenomenon between women entrepreneurs and their business environment. Research limitations/implications: This study indicates that the integrative approach can offer an explanatory device about the relationships between affectivity and cognition in the resilient behavior of women when encountering difficulties in the entrepreneurial process. It also indicates paths for future research that can empirically prove the degree of these constructs in the resilient behavior of women entrepreneurs, having the difficulties related to the gender stereotype as a point of interest. Practical implications: The contribution to the managerial field is to alert women entrepreneurs about the need to understand the role of affectivity and cognition in facing adversity to strengthen their resilient behavior. Social implications: The contribution to the managerial field is to alert women entrepreneurs about the need to understand the role of affectivity and cognition in facing adversity to strengthen their resilient behavior. Originality/value: This study provides original evidence that cognitive and affective aspects influence women's entrepreneurial behavior with the same degree of importance. Therefore, they must be investigated jointly. This discovery brings relevance to theoretical and empirical studies on this topic. [ABSTRACT FROM AUTHOR]

Purpose: We examine how authorities’ use of fair decision-making procedures and power benevolently shape workers’ impressions of them as competent and warm, which serve as a mechanism whereby authorities’ behaviors shape workers’ emotional responses. We investigate how the role of these impressions differs depending on authority gender and consider whether emotional responses differ for male and female subordinates. Design/Methodology: We conducted a between-subjects experimental vignette study in which we manipulate an authority’s behaviors and gender. We use multigroup mediation analysis to test our predictions. Findings: Authorities who employ procedural justice and benevolent power elicit reports of heightened positive emotion experiences and intended displays and reports of reduced negative emotion experiences and intended displays. These behaviors also enhance views of authorities as competent and warm. The mediating role of impressions differs by authority gender. Authority behaviors prompt reports of positive emotions through conveying impressions that align with authorities’ gender stereotypes (competence for men, warmth for women). In contrast, warmth impressions mediate effects of behaviors on reported negative emotions when authorities are men, whereas when authorities are women, benevolent power use directly reduces reported negative experience, and procedural justice reduces negative display. Female respondents are more likely to report positive emotion experience and display toward male authorities and negative display toward female authorities. Originality: By examining competence and warmth impressions as mechanisms, we gain insight into how the process by which authority behaviors affect worker emotions is gendered and shed light on micro-level dynamics contributing to gender inequality at work. [ABSTRACT FROM AUTHOR]

Purpose: Women are rarely seen in positions of leadership in patriarchal societies, which is unsurprising. Following gender equity policies, few women have been able to break through the gender equity barrier and assume leadership positions in schools. Few research investigations have delved into the experiences and challenges that women encounter in positions of leadership in patriarchal societies in government schools in Northern Ghana. The study seeks to comprehend the experiences and challenges that women confront in positions of leadership in patriarchal societies in Northern Ghana. Design/methodology/approach: The study aimed to gain a better understanding of the experiences and challenges that women encounter in educational leadership roles in patriarchal societies in Northern Ghana. To achieve the study's objectives, a quantitative research approach and a social survey design were used, as well as descriptive and inferential statistics. Findings: The findings of the study revealed that in patriarchal societies in Northern Ghana, women experience conventional gender roles that conflict with roles, cultural values, gender stereotyping, family responsibilities and cultural beliefs and perceptions of women and attitudes and low expectations of women's managerial skills discourage women from taking on leadership positions in men-dominated societies. Research limitations/implications: There is a need to shift the gender position and question the negative cultural convictions of cultural and patriarchal societies. Equal opportunities for men and women necessitate equal access to leadership positions. It proposes that in patriarchal societies, education and community stakeholder involvement in leadership training programmes for women be considered, as policy documents alone would not be sufficient to eradicate deeply embedded cultural social practices and dispel negative notions about women in leadership positions in men-dominated societies. Originality/value: The study established that in patriarchal societies, women experienced conventional gender roles that conflict with roles, cultural values, gender stereotyping, family responsibilities, cultural vulnerability of women and the interplay between cultural expected roles and management goals influence women from taking on leadership positions. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to assess the adherence to the traits of the queen bee phenomenon (QBP) for women who hold leadership positions in Brazilian higher education institutions (HEIs) and to compare their responses with those of women without leadership positions and of men on the same dimensions. Design/methodology/approach: A total of 703 academics from 88 HEIs participated in this study. The data were analyzed using a statistical package to calculate descriptive and inferential statistics. For these, 2 × 2 analysis of variance tests were performed to compare leader women vs nonleader women and leader women vs leader men. Findings: The results indicate that leader women do not fit to all dimensions of the QBP. They report high averages to commitment, agency traits and personal sacrifices to career (Male self-description) and to meritocratic discourse. However, leader women assess their junior counterparts with higher averages to commitment and agency traits than women without leadership positions and leader men assess their junior counterparts. Women in leadership positions report superior identification with same gender colleagues and declare to be more supportive with affirmative policies for women's professional development than nonleader women and leader men. Practical implications: This study reinforces that same gender conflict in the work environment is not a female characteristic and also promotes reflections on the influence of organizational culture, men hostility toward quotas and gender stereotypes for female progression in the academic context. Originality/value: This study provides an empirical analysis of the QBP to academic women in Brazilian HEIs and compares its dimensions to nonleader women and leader men. The analysis of a sexist culture enabled original results, as nondistancing of the self-group, even if leader women presented some QB traits. [ABSTRACT FROM AUTHOR]

Purpose: Based on the extensive literature review and the research published in the context of Western countries, this study proposes that the entrepreneurship education, participation in entrepreneurial seminars at the universities and their involvement in the activities of innovation and incubation center of the universities may foster entrepreneurial intentions (EIs) among Emirati female graduating students. Design/methodology/approach: To test the study's hypothesized model, survey data are collected from 283 female graduating students of 19 public and private universities in the United Arab Emirates (UAE). The analysis of the data relies upon multiple hierarchical regression and moderation analysis in SPSS. Findings: The results suggest that all three types of educational activities positively influence the women's EIs in the UAE. However, formal entrepreneurship courses are more effective than the participation in seminars and involvement in the activities of innovation/incubation center. The authors also found that perceived social support does not moderate the impact of education on EIs, which means that entrepreneurship education is equally effective in fostering EIs, no matter female students perceive low or high social support. On the other hand, results demonstrate that the level of gender stereotypes negatively moderates the impact of education on it. This implies that if a female student believes in a high gender stereotype, the impact of education on her EIs will be low and vice versa. Research limitations/implications: This study specifically focuses on women entrepreneurship and for the UAE only. However, the results can be generalized for female entrepreneurship, specifically for countries where governments are taking initiatives to foster female entrepreneurship. The study provides specific implications for the UAE public policy government. Practical implications: As the Government of the UAE is keenly interested to boost up the women entrepreneurial behavior, the findings of the study support that in addition to entrepreneurship education, the government should also encourage the universities to arrange entrepreneurship seminars as these seminars also increase the EIs of women. In addition, the government and the universities should also focus on the involvement of women in the incubation centers/innovation park because the incubation centers can provide the practical exposure to the women in the new business start-ups. Originality/value: This research is among the first, which benchmarks women EIs in the UAE. [ABSTRACT FROM AUTHOR]

Purpose: Existing research has established that women drop out of engineering careers in part because of a dissatisfaction with their career development, but women's understanding of career development in engineering has been as yet largely unexplored. This paper aims to explore female engineers' experiences of navigating their careers and their perceptions of barriers to career development, through the lens of the intelligent career framework (ICF). Design/methodology/approach: The in-depth interviews of this study were conducted with female engineers in the UK and analysed using template analysis. Findings: The authors identified three structural barriers that participants felt hinder women's career development in engineering: (1) promotions are more likely to be given to people who are widely known – more often men; (2) promotions are more likely to be given to people on whom high status is conferred in this context – more often men and (3) promotions are more likely to be given to people who conform to the ideal worker ideology – more often men. The women also offered a series of counter-narratives in which they reframed the behaviour they witnessed as something other than sexism. Originality/value: The findings highlight the significant and systemic bias against women's career development through gender stereotypes in workplaces and an implicitly gendered organisation that hinders the development of the three competencies needed for career advancement. The authors describe a range of counter-narratives that the participants use to help them to make sense of their experiences. Finally, the authors illustrate the application of the intelligent career framework (ICF) as a lens to view the career development culture of an organisation. [ABSTRACT FROM AUTHOR]

Purpose: Researches have already pointed out the linkage between pro-male bias and performance evaluation system. The main aim of this study is to understand how far different dimensions of performance measures are susceptible to gender stereotype. Design/methodology/approach: Two separate experimental researches were designed to understand whether the performance assessment is purely based on objective criteria or it is governed by the gender stereotype. Two different performance dimensions of assessment were considered in this study as follows: interactional (behavioural) and procedural. 129 customer care managers from four metro cities of India voluntarily participated in this experimental research and played the role of performance evaluator. These managers were placed in different experimental conditions related to different combinations of gender and justice variations (interactional or procedural). Findings: This study reveals that in violation of behaviour-based performance norm (interactional justice norm), female employees were rated less favourably than male employee both in terms of performance rating and reward recommendation by the managers, but it is not in case of procedural justice violation. Originality/value: This article has experimentally proved how gender stereotype can distort the performance evaluation of behavioural dimension. [ABSTRACT FROM AUTHOR]