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The article offers a look at some of the great denim advertising over the years. It showcases the role that advertising campaigns played in conveying the message and marketing of denim jeans. It includes the involvement of celebrities and models in the making of a campaign by Pepe Jeans London, the campaigns of Lee Cooper that are themed around their denim innovations, and the representation of American in the campaigns of Hilfiger Denim.

This article discusses the author's conversation with Harkirat Singh, Managing Director at the Indian sports/adventure wear brand Woodland. Topics covered by the talk include the brand's beliefs in utilising the out-of-home (OOH) formats in a much more planned, focused and synchronised manner for brand visibility, the challenges and grey areas in the OOH medium, including the lack of transparency, and future plans of Woodland with regards to the OOH medium, such as innovating more.

An interview with Bidyut Nath, advertising and corporate communications head at clothing company Dollar Industries Ltd., is presented. Nath discusses Dollar's outdoor advertising spending for West Bengal, India, the key markets for outdoor advertising in the state and the company's preferred outdoor advertising formats. He also discusses the challenges associated with outdoor advertising in the state of West Bengal.

A review is offered for several television advertisements including the baseline product Fashion's new address from Happy Creative Services by Flipkart.com, One cup from Ogilvy India by Spice Mobile, and It's great to be me from Interface Communications by Mahindra Group of Cos.

The article reflects on the development of new flooring technique that incorporates light emitting diodes and presents the views of several clothing industry professionals. It mentions Surender Gnanaolivu of Mahindra Retail Pvt. Ltd. who states that flooring directly impacts on customer satisfaction. It mentions Sudhir Soundalgekar of Shoppers Stop Ltd. who reflects on the impact of flooring in influencing customers and also presents the views of Mangesh Vyawahare of Aditya Birla Retail Ltd.

The article informs that the French clothing brand Elle has revealed a window theme titled 'Clarity' for its Spring Summer collection that focuses on summer colors, prints and floral pattern and mentions that the props used for advertisements depict the spring summer season.

The article reflects on the advertising strategy of the clothing firm Levi Strauss India Pvt. Ltd. that has featured its spring clothing brand Button Fly Jeans-501 on the theme of 'Color print and pattern' which has focused on sustainable designs.

The article reports the Indian actor Ranveer Singh's attempt to sing a rap genre song for the commercial advertisement of fashion brand Jack & Jones, that benefits to boost the brand value of its products.

A review is offered of an advertising campaign for the newest denim collection "The Blues" of the retailer Abercrombie & Fitch (A&F).

A review is offered for the clothing company Calvin Klein's Spring 2016 global multimedia advertising campaign called the Fall 2016 campaign, which includes actors, musicians, and cultural icons.

A review is offered of the advertising campaign 'Be your own hero' created for and by men's clothing brand Wrogn with Indian cricketer Virat Kohli as the chief brand evangelist.

The article reports on the launch of the television commercial for outdoor apparel brand The Roadster Life Co. after it went viral on social media in January 2016.

A review is offered of an advertising campaign of Voonik, fashion marketplace for women, which features bollywood director Farah Khan and promotes the idea that every day is an occasion to be fashionable.

A review is offered of a digital advertisement for ethnic fashion wear Anouk from Indian e-commerce company Myntra.

A review is offered for the advertising campaign #CutFromADifferentCloth created by the Indian conglomerate holding company Reliance Industries Ltd.

The article reviews the advertisement of fashion merchandiser H&M's holiday 2015 campaign.

The article reviews the advertising campaign created by advertising agency Madison MOMS for the Fevicol Marine life jackets by Pidilite launched during the Ganesh Chaturthi Visarjan celebration in Mumbai, India in 2015.

A review is offered for the digital advertising campaign for ethnic wear brand Anouk.

A review is offered for the out-of-home (OOH) advertising campaign of acessory brand Fastrack with Mileston Broadcom Pvt. Ltd. and Maxus Global.

A review is offered for the out-of-home (OOH) advertising campaign of winter wear brand Monte Carlo with Rapport Outdoor Advertising Pvt. Ltd.

A review is offered for the out-of-home (OOH) advertising campaign for the fashion offerings of electronic commerce company Amazon India.

The article reviews the "Be You" TV commercial for online fashion site Jabong.com in September 2014.

The article focuses on an outdoor advertising campaign created by Milestone Brandcom for Fastrack's football-related clothing and accessories.

The article discusses the promotional campaign of clothing and accessories company Fossil Inc. at the Orion Mall in Bangalore, India using a vintage Ford Mustang.

This article discusses the pan India campaign launched by men's ethnic wear brand Manyavar which targeted the wedding season with the tagline "Yaar ki shaadi" and mentions the role played by outdoor advertising agency MOMs in the execution of the campaign.

This article reports on the 360 degree campaign launched by the lifestyle brand Woodland in New Delhi, India, to promote its new range of clothing and accessories called Innovative ResQ Technology, and mentions that the campaign's target audience include youth and young professionals.

The article reports on the ways by which clothing company Dollar Industries Ltd. utilizes outdoor advertising in the state of Uttar Pradesh, India, the company's preferred outdoor advertising formats and the factors that influence Dollar's spending allocation for outdoor advertising.

The article reviews the exhibition Mysore Fashion Week 2014 held from September 5-7, 2014 featuring India's leading fashion designers including Jayanthi Ballal, Ashok Maanay and Ramesh Dembla at Country Inns & Suites by Carlson, India.

This section offers news briefs related to fashion retail as of September 2013. It mentions the opening of the new concept store of Swedish brand Lindex at Sergelgatan, Stockholm, the upcoming launch of the autumn/winter 2013-2014 collection of apparel, shoe and accessory manufacturer Polo in the United Arab Emirates (UAE) and the launch of the From Sketch to Store autumn/winter advertising campaign of clothing company French Connection.

The article reports that Italian fashion company United Colors of Benetton has launched its Clothes for Humans product and marketing philosophy in 2016 which is the force behind its product lines, a marketing campaign, website, and in-store programs.

The article announces the launch by Indian youth fashion brand Wrogn of its "Be Your Own Hero" advertising campaign with cricketer Virat Kohli as the chief brand evangelist.

A preview is offered for the launch of television campaign called "#JustArrived" for Indian e-commerce company Myntra, showcasing the company as the primary destination for top international fashion brands.

A review is offered for an advertising campaign designed by advertising agency Pulp India for the Spring Summer 2016 collection of clothing company Being Human Clothing.

A review is offered for the three-film advertising campaign "Never Have A Never Have I Ever" created for Indian youth fashion company Fastrack.

A review is offered of an advertising campaign 'Inherently Indian' created by Indianroots online shopping website for Indian fashion and culture.

The article reports that Indian clothing brand Anouk and online store Myntra released the advertisement campaign entitled "The Visit" which deals with the subject of homosexuality. Topics discussed include the video campaign's depiction of the anxiety that gay women face when introducing their partners to their family and the attempt to merge the theme of ethnic wear and siding with one's own personal choice. The conceptualization of the ad campaign by Ogilvy and Mather is mentioned.

Several letters to the editor are presented in response to articles in previous issues including the denim special issue, top advertising campaigns of denim brands, and denim market in India in the December 2014 issue.