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It is usually believed that the position of farmers along the agro-food supply chains is weak, and this circumstance leads farms to achieve modest prices for their products and, in turn, capture only a small share of the added value. Such a situation substantially limits farms’ efforts to adequately remunerate the resources employed, including contract and hired labor. This article argues that, while the unfavorable position of farms is a valid concern, it is also crucial to consider how the efficient use of resources employed in agriculture impacts their remuneration, by means of price mechanisms. An empirical analysis conducted on a FADN sample of farms producing processing tomatoes over the years 2014–2018 reveals that the product price which allows for adequate compensation of hired agricultural labor decreases with increasing efficiency. At the same time, all other things being equal, for price levels above the theoretical one, the profit of the farms increases and the possibility for fairer wages as well.

IntroductionA value is an implicit principle that arises from judgments about everything around people, whereas a value system is a set of values ordered according to personal preferences. In this context, values can be seen as the adherence to an implicit or explicit set of rules, many of which are related to legality. In this study, legality is understood as the willingness of citizens to abide by the existing set of formal laws. A value system can guide consumers' food choices and provide information on their preferences. In this way, the citizens' food value system can influence the decisions of producers and policymakers.MethodsThe present study investigates the food value system of a sample of young adults using the Best-Worst Scale method.ResultsValues such as environmental impact rank high in their value system, indicating that adherence to a set of implicit rules and regulations concerning the environment are very important values when choosing food.DiscussionAlthough adherence to a legal system that protects a public good (the environment) is considered an essential value, legality per se is not. This might suggest, on the one hand, a lack of awareness of legality issues in the Italian food system and, on the other hand, a strong interest in issues perceived as more urgent.