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A transition toward a sustainable way of living is more pressing than ever. One link to achieving this transition is to increase the currently low level of sustainable consumption, and sustainability labeling has been shown to directly influence sustainable purchasing decisions. E-commerce retailers have recently picked up on a means to inform online shoppers about sustainable alternatives by introducing on their websites third-party and private sustainability labels as nudging instruments. However, despite its increasing relevance in practice, research lacks evidence about the availability and credibility of sustainability labeling in online retail. Our study is guided by the question of how online retailers use sustainability labels to communicate information on the sustainability of products to consumers. Our empirical research is based on a large-scale dataset containing sustainability information of nearly 17,000 fashion products of the leading online retailers in Germany Zalando and Otto. The results show that a large number of fashion products are tagged as sustainable, with two-thirds carrying a private label and one-third a third-party verified label. Only 14% of the tagged products, however, present credible third-party verified sustainability labels. This low percentage makes it challenging for consumers to comprehend to what degree a product is sustainable. The wide distribution of private labels indicates that most of the available sustainability information in the selected online shops addresses only single sustainability issues, preventing comparability. Furthermore, label heterogeneity can add to the confusion and uncertainty among consumers. Our practical recommendations support political initiatives that tackle the risk of greenwashing resulting from uncertified and weak sustainability information.

In natural environments microorganisms encounter extreme changes in temperature, pH, osmolarities and nutrient availability. The stress response of many bacterial species has been described in detail, however, knowledge in Archaea is limited. Here, we describe the cellular response triggered by nutrient limitation in the thermoacidophilic crenarchaeon Sulfolobus acidocaldarius. We measured changes in gene transcription and protein abundance upon nutrient depletion up to 4 h after initiation of nutrient depletion. Transcript levels of 1118 of 2223 protein coding genes and abundance of approximately 500 proteins with functions in almost all cellular processes were affected by nutrient depletion. Our study reveals a significant rerouting of the metabolism with respect to degradation of internal as well as extracellular-bound organic carbon and degradation of proteins. Moreover, changes in membrane lipid composition were observed in order to access alternative sources of energy and to maintain pH homeostasis. At transcript level, the cellular response to nutrient depletion in S. acidocaldarius seems to be controlled by the general transcription factors TFB2 and TFEβ. In addition, ribosome biogenesis is reduced, while an increased protein degradation is accompanied with a loss of protein quality control. This study provides first insights into the early cellular response of Sulfolobus to organic carbon and organic nitrogen depletion.