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The COOPMERCASAN peasant market began its operation in 2011, providing fresh and safe agricultural products to the population of Florence. In these eight years of operation, they have had successes and failures, they have also received the support of different institutions, however, to date, their current realities are unknown, as well as the challenges, which have been changing over time. It is because of the above that this research sought to build the dynamics of this experience through self-reflection, base information for decision-making, and the orientation of their improvement actions. The work was carried out in the municipality of Florence, the tools for gathering the information were surveys, interviews, and participant observation. Among the main findings, it was discovered that, although the market has managed to position itself with an interesting customer base, its offer is not meeting expectations in terms of the volumes and diversity demanded by customers and that, although the vast majority of the support provided by the institutions has been directed towards organizational strengthening processes, it continues to be the weakest aspect. [ABSTRACT FROM AUTHOR]