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The article offers information on the lists of predictions for the holiday season as of September 6, 2017 known as Baker's Dozen from market research firm NPD which are related to retail trends and technology products. Topics mention including the innovation paradox, long-term growth strategy and early adopter.

The author highlights the 25th Anniversary of market research company The NPD Group and the "TWICE's" anniversary of the coverage of the consumer electronics (CE) industry and how the company has adapted and changed to track it. He recounts that when the company started in 1986, the electronic business was a sleepy backwater consumer business but has dramatically changed over the years. He asserts that both the company and magazine were able to survive by being nimble, thorough and accurate.

The article offers profiles NPD Group Inc., a market research company that provides market information and advisory services to help clients make improved business decisions.

A blog about the release of the Consumer Technology Black Friday week sales data by NPD is discussed.