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Packaging is an important component of the product for the act of consolidation of purchase, it is up to it to draw attention and entice the consumer on a space - supermarket - which is a real war waged for attention and consumption. Since its creation until the present day the package has become a product of the increasingly complex design, for functions that have been added and become virtually a silent seller. So the packaging and a powerful connecting link between the company and the consumer. Self-catering establishments in the food segment items are not chosen just for necessities and packaging with all its resources is a strong defining purchase. This theoretical essay, exploratory, discusses the influence of visual aspects of package design in buying behavior, analyzing, through the attitude, cognitive, emotional and conative aspects and the influence of elements such as colors, pictures, letters, readability produce this consumer attitude. The reason, feelings and behavior affect on the way we perceive and react to the assessment of the visual aspects of the package. And studying these aspects will improve understanding of consumption and the aspects that lead to it, permanent object of marketers. [ABSTRACT FROM AUTHOR]

This study investigated the influence of co-creation of value and sense of belonging in the behavior of satisfaction of Luso-Brazilian consumers in crowdfunding platforms in the context of cultural products. The method used was descriptive, descriptive statistics to provide frequencies. It was proceeded the Mann-Whitney U test to analyze the variables from the data collected along 200 supporters found in major crowdfunding platforms in Brazil and Portugal: the catharsis and the PPL, respectively, between the months of July and October 2014. The reliability of the scale was due response theory item - TRI. The Mann-Whitney U test was essential to meet the objective of this research, identifying the antecedents that influence the satisfaction of supporters in crowdfunding platforms. In the literature, six variables exhibited importance in relation to this particular type of consumer that is both supportive: trust, non-monetary benefit, co-development, reward, cocreation of value and sense of belonging. It follows then that the Brazilian or Portuguese platforms, people or companies seeking the crowdfunding platforms as a means of financing should prioritize efforts in managing the history of satisfaction, focusing on the sense of belonging and co-creation of value because thus become the happy supporters and even likely to make new investments. The sharing economy has a great fascination for both the supporters and to the filmmakers, opening doors to new ways of digital marketing activities. It is important to mention at what was discussed and observed in this study, the crowdfunding points to the future of consumption, where, through the convergence of media and increased oxygenation of the market, an increasingly close and active participation will be required consumer, in the process, creating investment and new products. [ABSTRACT FROM AUTHOR]