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In this digital era, traditional marketing strategies are increasingly being replaced by digital marketing strategies, one of the popular digital marketing strategies is a contentbased marketing strategy. The purpose of this research is to determine the effect of content-based marketing strategies on brand awareness and consumer purchases. This research uses quantitative research methods. Data collection techniques in this research were questionnaires and literature studies. The data that has been collected is then analyzed using a regression test using the SPSS program. The research results show that content-based marketing strategies have a positive effect on brand awareness and content-based marketing strategies have a positive effect on consumer purchases. So it can be concluded that content-based marketing strategies can increase brand awareness and consumer purchases. Companies need to use content-based marketing strategies to increase brand awareness and consumer purchases. Apart from that, companies need to create content that is interesting and useful for target consumers. [ABSTRACT FROM AUTHOR]

Applied statistics is a branch of statistical science that focuses on the application of statistics in various fields. Applied statistics has an important role in helping solve various problems in various fields. The aim of this research is to determine the role of applied statistics in the fields of business, health and the environment. This study used qualitative research methods. The data collection technique in this research is literature study. The data analysis technique in this research goes through three stages, including data reduction, data presentation and drawing conclusions. The research results show that in various fields of business, medicine and the environment, statistics plays an important role. In the business sector, statistics are used to analyze company finances, plan marketing strategies, and forecast market trends. Meanwhile, in the medical world, statistics is key in designing clinical trials and developing new therapies or drugs. In the environmental realm, experts use statistics to monitor air, water and land pollution, and study climate change. The application of statistics contributes to more accurate decision making, increases the efficiency of programs, and deepens understanding of complex phenomena and problems. [ABSTRACT FROM AUTHOR]