1. Amid booming demand, malls become go-to for D2C brands.
- Subjects
ELECTRONIC data processing ,PLACE marketing ,CONSUMERS ,BUSINESS revenue ,DIRECT selling - Abstract
The article discusses the increasing trend of direct-to-consumer (D2C) brands choosing malls as a go-to location to enhance customer interaction and provide immersive shopping experiences in India's evolving retail landscape. Foot Locker's Global Chief Executive, Mary Dillon, highlights the growth potential in India due to the casualization trend accelerated by COVID-19. Additionally, Aditya Birla Digital Fashion Ventures Ltd has invested Rs 75 crore in Wrogn, a men's wear brand backed by Accel and cricketer Virat Kohli. The shift towards physical retail spaces in malls is seen as essential for D2C brands to engage customers beyond transactions and create memorable experiences. [Extracted from the article]
- Published
- 2024