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Your search keyword '"Marketing research firms -- Reports -- Statistics"' showing total 7 results
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7 results on '"Marketing research firms -- Reports -- Statistics"'

1. Media News brief: Cinema admissions grow

Subjects
Marketing research firms -- Reports -- Statistics, Motion picture audiences -- Statistics -- Reports, Advertising, marketing and public relations, Business, Business, international
Abstract

Cinema admissions grew by more than 7% year-on-year in October, according to the Cinema Advertising Association, totalling 15.6m. The boom was down to blockbusters including Wallace & Gromit and Nanny [...]

Published
2005

2. Direct mail: Precision steering

Subjects
Nielsen Media Research Inc. -- Reports -- Marketing, Automobile industry -- Marketing -- Statistics, Marketing research firms -- Reports -- Statistics, Direct-mail advertising -- Statistics -- Reports, Company marketing practices, Automobile Industry, Advertising, marketing and public relations, Business, Business, international
Abstract

Car manufacturers are using financial, lifestyle, gender and age data to improve their targeting. Direct marketers are a secretive bunch. While rivals can view TV commercials and track media schedules, [...]

Published
2005

3. DIRECT BRIEF: Direct mail media continues to grow

Subjects
Direct Mail Information Service -- Reports -- Growth -- Statistics, Marketing research firms -- Reports -- Statistics, Direct-mail advertising -- Growth -- Statistics -- Reports, Company growth, Advertising, marketing and public relations, Business, Business, international
Abstract

Direct mail media continued to grow in the fourth quarter of 2002, although at a slower rate than for the year as a whole, according to figures from the Direct [...]

Published
2003

4. Coke and Malboro lead billion-dollar global sales list

Subjects
ACNielsen Corp. (Schaumburg, Illinois) -- Reports -- Finance, Marketing research firms -- Reports -- Statistics, Marketing -- Reports -- Statistics, Sales -- Statistics -- Reports, Brand name products -- Finance -- Reports -- Statistics, Company financing, Sales analysis, Advertising, marketing and public relations, Business, Business, international
Abstract

Coca-Cola and Marlboro have topped a list of billion-dollar brands compiled by ACNielsen, with each recording more than $l5bn (£lObn) in global sales. The list shows that 43 FMCG brands [...]

Published
2001

5. DIRECTWATCH

Author

Ridgway, Jeremy

Subjects
Marks and Spencer PLC -- Marketing, ACNielsen MMS -- Reports, Marketing research firms -- Reports -- Statistics, Department stores -- Marketing -- Statistics, Marketing industry -- Statistics, Direct-mail advertising -- Statistics -- Reports, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Business direct mail picked up in October with more than 700 different mailings tracked, well on course for a total approaching 10,000 campaigns by the end of 2000. Activity in [...]

Published
2001

6. Forrester Research

Subjects
Forrester Research Inc. -- Reports -- Statistics, Business consultants -- Reports -- Statistics, Marketing research firms -- Reports -- Statistics, Consulting services -- Statistics, Internet -- Statistics -- Reports, Internet, Advertising, marketing and public relations, Business, Business, international
Abstract

Forrester Research has released new figures revealing that around 27 million subscribers are expected to sign up for broad band internet access by 2005 in Europe, equating to 18% of [...]

Published
2000

7. Agencies question validity of Barb data for 16 to 34 viewers

Author

Lee, Jeremy

Subjects
Broadcasters' Audience Research Board Ltd. -- Reports -- Statistics, Marketing research firms -- Reports -- Statistics, Television advertising -- Statistics, Marketing industry -- Statistics, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Media agencies have accused Barb of manipulating audience data in order to reassure the media industry and prop up TV audience figures. Impacts for 16- to 34-year-old adults -- an [...]

Published
2002

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