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The article reports on the active involvement of young people and children as a key theme of the work of the Research Centre of the National Children's Bureau in Great Britain in 2010.

The article discusses development of the Public Health, Education, Awareness, Research: Our Voices, Our Health (PEAR) initiated by National Children's Bureau (NCB) in Great Britain. NCB states that the project involves youth in planning and conducting research on public health and young people on the issue of cyberbullying. The project aims to help youth learn about public health research and policy and to publicize research findings to other young people.

The article examines the research conducted by NCB researchers Emrys Green, Naushin Shariff, Catherine Clark, and Amrita Ghosh concerning the media portrayal of young people in Great Britain. Along with support from Young NCB members and NCB's research, evidence and evaluation (REE) staff, researchers have been able to reveal that media stories portray young people in a negative light. It adds that some journalists are pressurized to report negative rather than positive news.

The article reports that the National Youth Agency has established the Young Research Network (YRN) which is a partnership with 15 organizations to support and encourage research led by young people in Great Britain. The project looks at the National Children's Bureau (NCB) research that addresses the media's portrayal of teenagers. The NCB is leading a project the will assess the impact of media reporting on young people and seek to persuade the media that young people are not feral youth.