1. Desktop Brawl.
- Author
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Allbritton, Christopher
- Subjects
- *
COMPUTER industry , *TECHNOLOGICAL innovations , *MICROPROCESSORS , *INTEL microprocessors , *ADVERTISING - Abstract
This article focuses on the developments of computers. A few months ago, Apple Computer Inc. introduced a new computer built around its G5 64-bit processor, and a brash new marketing campaign for it. In tests, the G5 fared very well against a Dell Precision 650 system with a dual 3.06-GHz Xeon processor and a Dell Dimension 8300 with a single 3-GHz Pentium 4. But almost immediately, people started crying foul. While most software is optimized for 32-bit processors, 64-bit software can run much faster. The problem is that these tests do not run on Windows XR. Since the controversy over the SPEC tests erupted, and Apple began using new tests, the computer maker no longer uses the "fastest computer" claim in its advertising.
- Published
- 2004