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Purpose – The complexity and resulting opacity of TC supply chains, and the fragmentation of approaches to traceability to address these issues, revealed the necessity of collaboration for traceability in TC supply chains. Although the challenges have been explored in literature and practice, it has been left unstudied how collaboration can overcome these challenges. Further, current literature is limited to focus on buyer-supplier relationships rather than the inclusion of external supply chain (SC) actors despite their important role in the implementation of SC traceability. Acknowledging the need for broadening the perspective from dyad to network level, the purpose of this study is to examine collaborative relationships for implementing traceability in the extended TC supply chain network, and thus identify collaborative challenges and possible improvement opportunities. Design/methodology/approach – This research was based on a multiple case study method of three relationship types considering primary data from semi-structured interviews and documentary secondary data related to the studied organizations. While embracing an abductive approach by extending the AARI framework by Welch and Wilkinson (2002) to the context of traceability in TC supply chains, the data analysis followed the Grounded Theory methodology of open, axial and selective coding. The findings of the dyadic relationships were discussed by their substance layers and cross-case comparison. Findings – Through the extended model, the findings shed light on the role of collaborative relationships in the implementation of SC traceability and their interconnectedness on the network level. Based on developing preconditions for dyadic relationships, deductions for the network level could be made. Further, the essential role of external SC actors for the implementation of traceability in the TC supply chain network indicated the necessity of considering collaboration with the extended network. Consequen