1. An Analysis of BBC Television Coverage of the 2014 Invictus Games.
- Author
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Shirazipour, Celina H., Meehan, Madelaine, and Latimer-Cheung, Amy E.
- Subjects
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ATHLETIC ability , *CONTENT analysis , *CONVALESCENCE , *VETERANS , *RESEARCH methodology , *OPTIMISM , *ATHLETES with disabilities , *SOCIAL skills , *MILITARY personnel , *SPORTS for people with disabilities , *TELEVISION , *SOCIAL context , *THEMATIC analysis , *DATA analysis software , *PSYCHOLOGY - Abstract
The Invictus Games are a parasport competition for service members and veterans with illnesses and injuries. The 2014 Games were aired by the BBC, for a total of 12 hr of coverage. This study aimed to investigate what messages were conveyed regarding parasport for veterans during the BBC's Invictus Games broadcast. A content analysis was conducted. Five qualitative themes were identified: sport as rehabilitation, the promotion of ability over disability, the social environment, key outcomes of participation, and the importance of competition. Quantitative results indicated that 2 segment types accounted for the majority of the broadcast: sport coverage (50.57%) and athlete experiences (12.56%). Around half of the coverage focused on participants with a physical disability (51.62%). The findings demonstrate key similarities to and differences from previous explorations of parasport media coverage, with the needs of the event and athlete population potentially influencing the broadcast. [ABSTRACT FROM AUTHOR]
- Published
- 2017
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