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The impact of General Data Protection Regulation (GDPR) is profound on higher education institutions (HEI). HEIs become more accountable for the data they possess regarding their research activities, project activities, most notably teaching activities. As well, they ought to provide detailed databases of what sensitive data remains, as well as documents detailing whether it was stored, how it was obtained, who has access to it, and whether it should be deleted or anonymized. Information about students are generated in different ways: when designing different projects, seminars, essays, exams, but also when using e-learning systems. This article present research findings on students' preferred activities and their perceptions of privacy in the online learning system. The students were encouraged to use different activities within the e-learning system and to evaluate what they liked best with regard to the different types of tasks they were supposed to do. Furthermore, students were asked to evaluate their concerns about their privacy when using certain activities within e-learning platform. Extensive discrepancies in the individual learning trajectories demonstrate that there is no such thing as a one-size-fits-all solution in education. Adaptive online learning environment is continuously adapted to accommodate differences between learners in order to address this challenge. Presented results will enable better understanding of student preferences and thus help all participants in the teaching process to address online activities that will help students to achieve the best possible knowledge and skills.