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139 results on '"Microcomputers -- Marketing"'

1. Apple's holiday sales strategy

Author

Kahney, Leander

Subjects
Company marketing practices, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Campaign to focus on Performa value Apple is putting together an impressive holiday sales campaign, analysts and dealers agree. Industry observers say a combination of last week's price cuts, the […]

Published
1996

2. The year in review

Author

Swartz, Jon

Subjects
Review of past year, Computer industry, Microcomputers, Microcomputer, Operating system, Market Analysis, Trends, Apple Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

While the leap into RISC-based systems was a dramatic way to start the Macintosh's second decade, 1994 also laid the groundwork for a dynamic '95. For CPUs, that will mean […]

Published
1995

3. A tool for the mind? Of the Macintosh, developers, and history

Author

Borrell, Jerry

Subjects
Trends, Future of Computing, Computer Software Industry, Industry Analysis, History of Computing, Market Penetration, Programming, Outlook, Microcomputer, Software Packages, Apple Inc. -- Planning, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Innovations, Software -- Product development, Microcomputers -- Marketing
Published
1992

4. That vision thing; low-cost Macs have transformed Apple. For the better?

Author

England, Cheryl

Subjects
Strategic Planning, Market Analysis, Reorganization, Microcomputer, Company Profile, Discount Hardware, Computer Industry, Apple Inc. -- Planning, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Planning, Microcomputers -- Marketing
Published
1991

5. Middle-aged crazy

Author

Levy, Steven

Subjects
Review of Past Year, Market Share, Microcomputer, Apple Inc. -- Planning, Apple Macintosh (680X0-based system) -- Marketing, Microcomputers -- Marketing
Published
1990

6. Show picks

Subjects
MacWorld Exposition, Trade show report, PowerPC-based system, Operating system, Apple Inc. -- Product information -- 00300559, Apple Power Macintosh (PowerPC-based system), Mac OS 8 (Operating system) -- Marketing, MacWorld Exposition -- 1998 AD, Microcomputers -- Marketing, Operating systems -- Marketing, Computer industry -- Product information, Computer software industry -- Product information
Abstract

This week in San Francisco Macworld Expo makes its return to the common Mac user. The Macintosh clone controversy has faded into the background, there's no hint of a major […]

Published
1998

7. The Power Mac is finding its way into publishing, design market

Author

Guglielmo, Connie

Subjects
Prepress, Market Analysis, DTP Software, Trends, PowerPC-based System, Apple Inc. -- Product information, Apple Power Macintosh (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Although some have started integrating the Power Mac platform into their workplaces, many users said they are waiting for most major graphics applications to hit the streets in native format. […]

Published
1994

8. Securing Apple's future: refocusing on the present

Author

Mello, Adrian

Subjects
Outlook, Critique, Strategic Planning, Analysis, Microcomputer, Marketing Strategy, Apple Inc. -- Management, Computer industry -- Management, Microcomputers -- Marketing
Abstract

Events of the last few months have left people wondering about Apple's future. In late spring, Apple announced that it would not meet its financial goals for the quarter. Shortly […]

Published
1993

9. PC makers plotting Mac expo offensive

Author

Morgenstern, David

Subjects
Product marketing strategy, Pentium II-based system, Intergraph Computer Systems -- Product information, Digital Equipment Corp. -- Product information, Intergraph ExtremeZ Graphics Workstation (Pentium II-based system) -- Marketing, DEC Creation Studio 300i (Pentium II-based system) -- Marketing, DEC Creation Studio 500a (Alpha-based system), Microcomputers -- Marketing, Computer industry -- Product information
Abstract

Some companies are thinking different about January's Macworld Expo in San Francisco. Think PC vendors. At the semiannual Mac industry gathering, Intergraph Computer Systems and Digital Equipment Corp. will let […]

Published
1997

10. Third parties assess Apple's Power moves

Subjects
Third party software developer, Vendor relations, Company business planning, Company product planning, Company marketing practices, Apple Inc. -- Planning -- 00300559, Computer industry -- Planning, Microcomputers -- Marketing, Third-party software developers -- Planning
Abstract

As the Mac industry took stock of Apple's buyout of Power Computing Corp., its developer community remained split over the move to rein in Mac OS licensing. "I don't think […]

Published
1997

11. Consumer Mac lineup to lose Performa label

Author

Morgenstern, David and Pearlstein, Joanna

Subjects
Product marketing strategy, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

Apple will reportedly play the name game with its consumer product line in the third quarter when it phases out the Performa moniker. Sources said Apple marketing has decided to […]

Published
1997

12. Readers write about Apple's failures, future

Author

Ford, Ric

Subjects
PowerPC-based system, Company marketing practices, Retail/reseller channel, Apple Inc. -- Marketing -- 00300559, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

I'm going to change my tune--or part of it, anyway. Readers responded vigorously to the column two weeks ago about Apple becoming a more vertical business (see 01.20.97, Page 33), […]

Published
1997

13. Clones dent Apple sales

Author

Kahney, Leander

Subjects
Company analysis, Company market share, PowerPC-based system, Apple Inc. -- Market share -- 00300559, Computer industry -- Market share, Microcomputers -- Marketing
Abstract

Company drops to 4th worldwide Apple slipped from the list of the top five U.S. personal computer makers in the fourth quarter of 1996, but analysts said growing sales of […]

Published
1997

14. Halo hardware to top Mac line

Author

Morgenstern, David

Subjects
Company marketing practices, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

Apple next year hopes to put an extra shine on its Macintosh product lines with Halo, a strategy that will aim models at specific market segments. Sources said the company […]

Published
1996

15. Apple endorses OS partnership at Comdex/Fall

Author

Morgenstern, David

Subjects
Trade show report, Comdex-Fall, PowerPC-based system, Operating system, Apple Inc. -- Product development -- 00300559, Comdex -- 1996 AD, Computer industry -- Conferences, meetings and seminars, Microcomputers -- Marketing, Operating systems -- Product development
Abstract

Las Vegas--"The not-invented-here syndrome is dead," Apple Chief Technical Officer Ellen Hancock said last week to industry watchers at Comdex/Fall '96. While Apple corporate brass fielded questions about future OS […]

Published
1996

16. NT bucking for star status in Hollywood

Author

Mainig, Anita

Subjects
Motion picture industry, Intel-compatible system, Product marketing strategy, Operating system, Microsoft Corp. -- Marketing -- 00068489, Microsoft Windows NT (Operating system) -- Marketing, Motion picture industry -- Technology application, Operating systems -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

After competing with workstations for a starring role on Hollywood movie lots, the Macintosh is now facing pressure from a relative newcomer to the business -- Windows NT. Intel-standard PC […]

Published
1996

17. Mac market in slump

Author

Kahney, Leander

Subjects
Market Trend/Market Analysis, Apple Inc. -- Market share -- 00300559, Microcomputers -- Marketing, Computer industry -- Surveys, Computer software industry -- Surveys
Abstract

Sales of Macintosh software and hardware are significantly down this year, according to two recent surveys. Hardware sales plummeted in the spring, according to a year-on-year review from Computer Intelligence […]

Published
1996

18. Apple courts small business

Author

Hall, Mark

Subjects
Company marketing practices, Small Business, Apple Inc. -- Marketing -- 00300559, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Apple's marketing of the Mac to corporate buyers has slowed down since late last year, while programs aimed at small business have raced ahead. Sources said Apple lacks experienced staff […]

Published
1996

19. Industry tells Spindler where to go with Apple

Author

Pearlstein, Joanna and Swartz, Jon

Subjects
Company analysis, Company market share, Apple Inc. -- Management -- 00300559, Computer industry -- Management, Microcomputers -- Marketing
Abstract

Amid rumors that Michael Spindler has only six months to improve the company's bottom line, industry insiders weighed in with advice for Apple's beleaguered CEO. On the heels of disappointing […]

Published
1995

20. Expo tire kickers take to new Macs' speed, price

Author

Colby, Clifford

Subjects
PowerPC-based system, Trade show report, Industry Trend Or Event, Apple Inc. -- Product information -- 00300559, Apple Power Macintosh 7200 (PowerPC-based system) -- Marketing, Apple Power Macintosh 7500 (PowerPC-based system) -- Marketing, Apple Power Macintosh 8500 (PowerPC-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

Apple's new PCI Power Macs made a big splash at last week's Macworld Expo in Boston. The new Power Mac 7200s, 7500s and 8500s running in Apple's pavilion were drawing […]

Published
1995

21. The man behind Power: Torresi pining to add clone maker to list of successes

Author

Swartz, Jon

Subjects
Company business planning, Microcomputer industry, Power Computing Co. -- Planning -- 00104581, Computer industry -- Planning, Microcomputers -- Marketing
Abstract

Power Computing Corp. Chairman Enzo Torresi has done it before. As a former marketing executive and CEO he has played a key role in an unprecedented string of successes that […]

Published
1995

22. Famous last words: Levy to Apple: don't drop dead

Author

Levy, Steven

Subjects
Company business planning, Company marketing practices, Microcomputers, Computer industry, Apple Inc. -- Planning -- 00300559, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

The Iconoclast This is my last column for Macworld. After almost ten years in this space, I think I got my message across--the Macintosh is a very nice computer, and […]

Published
1995

23. Q2 lifts Apple revenue

Author

Swartz, James and Staten, James

Subjects
PowerPC-based System, Company Financial Information, Company Sales/Revenue, Company Earnings/Profit, Apple Inc. -- Finance -- 00300559, Microcomputers -- Marketing, Computer industry -- Finance
Abstract

Apple last week reported an upturn in quarterly sales and profits. But despite a sharp increase from the same quarter a year ago, the numbers fell short of financial analysts' […]

Published
1995

24. Apple pitches PPC to corporate accounts

Author

Picarille, Lisa

Subjects
Company marketing practices, Computer industry, PowerPC-based System, Microcomputers, Business Planning, Apple Inc. -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

In its continuing effort to sell Power Macs to corporate America, Apple now is emphasizing the collaborative and communications features of the RISC-based systems. Steve Angelo, director of market development […]

Published
1995

25. Gross margins buoy Apple profits

Author

Swartz, Jon

Subjects
Company market share, Market Analysis, Computer industry, Industry Competition, Company Revenue, Company Sales Revenue, PowerPC-based System, Microcomputers, Apple Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Although Apple spent most of 1994 restructuring its operations to improve market share, it relied on an old strategy -- gross margins -- to boost its bottom line. It wasn't […]

Published
1995

26. Pentium bug hits Intel; Power Mac sales surge; Intel's PR nightmare may pay off for Apple

Author

Picarille, Lisa

Subjects
Marketing Strategy, Computer industry, PowerPC-based System, Pentium-based system, Microcomputers, Competition, Product Defect Failure, Apple Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Despite spending millions of dollars developing and promoting Pentium, a swirl of negative publicity about a flaw in the chip has created a public relations nightmare for Intel Corp. and […]

Published
1995

27. Respondents welcome clones

Author

LaRaucente, Harry and Malnig, Anita

Subjects
Compatible Hardware, Reader Survey, Market Analysis, Outlook, Strategic Planning, Apple Inc. -- Planning, Apple Macintosh (680X0-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Planning
Abstract

Respondents to MacWEEK's latest QuickPoll are looking forward to the first wave of Mac clones, slated for mid-1995. However, most said that clones will supplement, not replace, Apple Mac purchases […]

Published
1994

28. Good news and bad news for Macs at corporate sites

Author

Swartz, Jon

Subjects
Marketing Strategy, Company Marketing Practices, RISC-Based System, Company's Industry Market Share, Apple Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Apple has been making strides landing large accounts with its RISC machines, laptops and other products. The company, however, seems to take two steps backward with each forward move in […]

Published
1994

29. Mac dealers grappling with channel evolution

Author

Swartz, Jon

Subjects
Competition, Microcomputer, Outlook, Trends, Apple Macintosh (680X0-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

Charles Darwin called it natural selection. Apple dealers --contending with a changing retail market of plummeting prices, razor-thin margins, and expanding superstores and mail-order businesses -- are calling it the […]

Published
1994

30. Apple lightens Quadra line, discontinues 800

Author

Hess, Robert

Subjects
Marketing Strategy, Product Life Cycle, Microcomputer, Product Discontinuation, Demand, Pricing Policy, Apple Inc. -- Marketing, Apple Macintosh Quadra 800 (680X0-based system) -- Product discontinuation, Apple Macintosh Quadra 840av (680X0-based system) -- Product introduction, Apple Macintosh Quadra 610 (680X0-based system) -- Product discontinuation, Apple Macintosh Quadra 605 (680X0-based system) -- Supply and demand, Apple Macintosh Quadra 650 (680X0-based system) -- Supply and demand, Apple Macintosh Quadra 660av (680X0-based system) -- Prices and rates, Apple Macintosh Quadra 950 (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Cupertino, Calif. -- Mac buyers will have fewer Quadra choices after the debut of their sexier siblings. Although sources said Apple will leave most Quadra products alone for the immediate […]

Published
1994

31. Apple, Insignia pitch PPC bundle with Windows

Author

Hess, Robert

Subjects
Marketing Agreements, Bundled Software, Emulators, Microcomputer, Apple Inc. -- Marketing, Insignia Solutions Inc. -- Marketing, SoftWindows (Terminal emulation software) -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Emulators -- Marketing, Computer software industry -- Marketing, Microcomputers -- Marketing, Computer industry -- Product information
Abstract

Cupertino, Calif. -- It's unlikely anyone paying attention to the PowerPC hubbub lately hasn't heard Apple and Insignia Solutions Inc. tout the virtues of PowerPC-based Macintoshes with SoftWindows software. Positioned […]

Published
1994

32. Apple to combine '040 lines; RISC rollout slated for March: Centris models to get speedup, Quadra label

Author

Picarille, Lisa and Parkinson, Kirsten L.

Subjects
Market Segmentation, Marketing Strategy, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh Centris (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Cupertino, Calif. - In a move to streamline the unwieldy Macintosh line, Apple this fall will rename and regroup its products to address specific classes of customers. Apple plans to […]

Published
1993

33. Industry leaders urge Apple, Spindler to lose fat, cut costs

Author

Swartz, Jon and Heymann, Leonard

Subjects
Marketing Strategy, Strategic Planning, Industry Analysis, Outlook, Chief Executive Officers, Microcomputer, Apple Inc. -- Management, Computer industry -- Management, Microcomputers -- Marketing
Abstract

San Francisco - As speculation about Apple's short-term problems and long-term direction continued to mount last week, Apple watchers said new CEO Michael H. Spindler must move quickly to trim […]

Published
1993

34. Tokyo rollout set for cheap '040s, new color Macs

Author

Cohen, Raines

Subjects
Japan, Marketing, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh PowerBook 165C (680X0-based notebook) -- Marketing, Apple LaserWriter Select 300 (Laser printer) -- Marketing, Apple LaserWriter Select 310 (Laser printer) -- Marketing, Apple Macintosh Color Classic (680X0-based system) -- Marketing, Apple Macintosh Centris 610 (680X0-based system) -- Marketing, Apple Macintosh Centris 650 (680X0-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

By Raines Cohen Tokyo - Mac users concerned about cost and color will have a field day this week as Apple ships a range of new products. The introductions, to […]

Published
1993

35. Midrange Mac glut is a matter of markets

Author

Gore, Andrew and Picarille, Lisa

Subjects
Marketing Strategy, Hardware Selection, Custom Systems, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

By Andrew Gore and Lisa Picarille Cupertino, Calif. - Apple's recently introduced Mac IIvx and Performa 600 have joined an already extensive lineup of 68030-based desktop Macs similar in price […]

Published
1992

36. The decline of the desktop Macintosh

Author

Mello, Adrian

Subjects
Microcomputer, Notebook Computer, User Need, Market Share, Apple Inc. -- Product information, Apple Macintosh (680X0-based system) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Microcomputers -- Marketing, Notebook computers -- Marketing, Computer industry -- Product information
Published
1992

37. Apple's direct sales not OK for all: national account could mean less service

Author

Picarille, Lisa

Subjects
Marketing Strategy, Strategic Planning, Selling, Microcomputer, User Relations, Customer Service, Apple Inc. -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

National account could mean less service By Lisa Picarille Cupertino, Calif. - Apple's decision to sell directly to its largest corporate customers is getting mixed reviews from users. The company […]

Published
1992

38. Dealers not ready to fold

Author

Swartz, Jon

Subjects
Wholesale Dealer/Distributor, Strategic Planning, Vendor Relations, Retail/Reseller Channel, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

By Jon Swartz Cupertino, Calif. - Apple's announcement this month that it is broadening its sales channels by selling Performas through consumer outlets such as Sears, Roebuck & Co. and […]

Published
1992

39. New Macs homeward bound: Apple sets sights on 7 million families

Author

Gore, Andrew

Subjects
Home Computer Market, Consumer Electronics, Microcomputer, Marketing Strategy, New Product, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Consumer Electronics -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - Apple stopped calling the Mac "the computer for the rest of us" when it turned toward the business market, but the new Performa line […]

Published
1992

40. Mail-order Macs may get stamp of approval

Author

Gore, Andrew

Subjects
Mail Order, Marketing Strategy, Strategic Planning, Study, Outlook, Microcomputer, Apple Inc. -- Planning, Computer software industry -- Planning, Microcomputers -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - In the drive to cut margins, prices and boost market share, Apple has run down many sacred cows. Now two of the company's most […]

Published
1992

41. Apple cuts dealer funding program: angry resellers vow to sell competing PCs

Author

Todd, Daniel

Subjects
Retail/Reseller Channel, Vendor Relations, Distribution Management, Microcomputer, Apple Inc. -- Public relations, Computer stores -- Finance, Microcomputers -- Marketing
Abstract

Angry resellers vow to sell competing PCs Cupertino, Calif. -- Apple has informed resellers that it will eliminate its dealer infrastructure funding program, effective next March. The program was established […]

Published
1992

42. Latest Apple ads may not sway corporate buyer

Author

Picarille, Lisa

Subjects
Promotion of Product, Marketing Strategy, User Need, Business Planning, Companies, Microcomputer, Advertising (Industry), Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

San Franciso -- Apple's recent ad campaign touting the superiority of the Macintosh over IBM PCs and compatibles running Windows may influence some small businesses, but it isn't likely to […]

Published
1992

43. Compaq joins low-end crowd, enters home market with low-cost PCs

Author

Swartz, Jon

Subjects
Marketing Strategy, Strategic Planning, Microcomputer, Compaq Computer Corp. -- Marketing, Compaq ProLinea (Intel-compatible system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Houston -- Compaq Computer Corp. has high hopes for a new lowend strategy: A line of plug-and-play computers priced less than $1,000 that come bundled with software and will be […]

Published
1992

44. Consultants to Apple: clean up PowerBooks, bring back SE/30

Author

Gore, Andrew

Subjects
Enhancements, Consultants, Microcomputer, Macintosh Consultants Network, User Need, Macintosh Consultants Network -- Conferences, meetings and seminars, Apple Macintosh PowerBook (PowerPC-based notebook) -- Design and construction, Apple Macintosh SE/30 (680X0-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

MCN members seek vendor certification By Andrew Gore Wakefield, Mass. -- Improved PowerBook reliability, vendor certification of consultants and the return of the SE/30 were among the action items topping […]

Published
1992

45. Beefed-up LC II could challenge IIsi in battle for corporate desk space

Author

McManus, Neil

Subjects
Market Analysis, Microcomputer, Hardware Vendors, Outlook, Marketing Strategy, Market Share, Apple Inc. -- Marketing, Apple Macintosh IILC (Microcomputer) -- Marketing, Microcomputers -- Marketing
Abstract

TITLE: BEEFED UP LC II COULD CHALLENGE IISI IN BATTLE FOR CORPORATE DESK SPACE By Neil McManus Cupertino, Calif. -- Will the LC II graduate from the classroom to the […]

Published
1992

46. Consumer bundle: Classic II, printer, apps for $1,000

Author

Gore, Andrew

Subjects
Marketing Strategy, Consumer Electronics, Microcomputer, Single Inline Memory Modules, Apple Inc. -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing, Apple StyleWriter (Ink jet printer) -- Marketing, Microcomputers -- Marketing
Abstract

TITLE: CONSUMER BUNDLE CLASSIC II PRINTER APPS FOR 1 000 By Andrew Gore Cupertino, Calif. -- Apple is expected to test market a "firmware-based" Macintosh in the consumer-electronics arena this […]

Published
1992

47. MacInTouch: 'Refurbished' Macs are used systems, not new ones

Author

Ford, Ric

Subjects
Company marketing practices, Used Equipment, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Apple Power Macintosh (PowerPC-based system) -- Marketing, Used computer equipment -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Apple sells "refurbished" computers, including Power Mac G3 and PowerBook 3400 models, through the Apple Store and authorized resellers at discounted prices. These deals look attractive, but then so do […]

Published
1998

48. MacInTouch: iMac's job is to expand Mac OS sales and market

Author

Ford, Ric

Subjects
Company marketing practices, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Apple iMac (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

The other shoe finally dropped. Seven months after my phone conversation with interim Apple CEO Steve Jobs (see 09.22.97, Page 30), he introduced the iMac, his secret solution for expanding […]

Published
1998

49. Systems: Apple jumps G3 Macs to 300-MHz processor

Author

Colby, Clifford

Subjects
Company marketing practices, Company technology development, Company product planning, PowerPC-based system, Apple Inc. -- Marketing -- 00300559, Apple Power Macintosh G3 (PowerPC-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

Apple last week at Seybold Seminars New York 98 added a 300-MHz option to its Power Mac G3 computers. A base desktop model costs $2,499 and features 512 Kbytes of […]

Published
1998

50. Systems: Hardware Research puts Macs in racks

Author

Morgenstern, David

Subjects
Company product planning, PowerPC-based system, Company marketing practices, Hardware Research Inc. -- Marketing, Apple Power Macintosh G3 (PowerPC-based system) -- Usage, Microcomputers -- Marketing, Compatible hardware -- Marketing
Abstract

Mac systems newcomer Hardware Research Inc. last week rolled out several lines of rackmounted Macs aimed at professional audio and video production. The company equips its HR Rackmounted systems with […]

Published
1998

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