1. Dealing With the Media.
- Author
-
Selinger, Carl
- Subjects
- *
MASS media , *REPORTERS & reporting , *ENGINEERS , *CAREER development , *JOB skills , *BEST practices , *GUIDELINES , *PRESS , *JOURNALISTS - Abstract
The article presents best practice guidelines intended to help engineers in dealing with reporters and the mass media. Media handling is a soft skill that could enhance or jeopardize an engineering career. Steps include making sure of possessing the authority to talk with the media, identification of frequently-asked questions and preparation of answers for each, developing contact information for technology periodicals, and taking guidance on how to groom oneself for appearing in front of television cameras.
- Published
- 2007
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