Numerous screen content images (SCIs) have been produced to meet the needs of virtual desktop and remote display, which put forward a very urgent requirement for security and management of SCIs. Perceptual hashing is an effective way to deal with this issue. However, since SCIs are generally composed of pictures, graphics and texts, their intrinsic characteristics are different from those of natural images. Thus the previous hashing methods for natural images are not suitable for SCIs. In this article, we propose a perceptual hashing method for SCIs from the perspective of visual content understanding. Specifically, considering that the visual content understanding of SCIs mainly comes from textual regions, while the contours of text always have thinner width and higher contrast, it is decided to generate hash in the gradient field. An input screen image is first performed by some joint preprocessing operations. Then the maximum gradient magnitude and corresponding orientation information are extracted from three color channels R, G and B. Normalized histogram and local frequency coefficient features are further obtained from the maximum gradient magnitude. Finally, a hash sequence is constructed by statistics that are derived from extracted features. Experiments validated on three SCIs databases were conducted to evaluate classification between robustness and discrimination. Receiver operating characteristics (ROC) results demonstrate that the proposed method is superior to the state-of-the-art algorithms. Besides, SIQAD and SCID databases were leveraged to present the application in reduced-reference screen content image quality assessment, and comparisons show that our hashing could provide accurate predictions than other metrics. [ABSTRACT FROM AUTHOR]