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In the increasingly fierce market competition, companies should focus on constantly nurturing and enhancing the capabilities of customer value creation. The paper uses the system theory to study the capability system of customer value creation. In order to further reveal the composition, nature and evolution of customer value creation capability, the paper build the production function model of customer value creation capability and discuss the nature of model. It is argued that enterprise customer value creation capability is a capability system consisted of various correlative elements, and its enhancement need improve each capability element level and achieve coordinated development of all capability elements.

In an increasingly competitive transport market, railway companies need pay attention to competitive power management based on customer value. In order to provide theoretical guidance for enhancing enterprises competitiveness , the paper studies the capability framework from the view of discerning and satisfying customer demands, and appraises enterprise capability with multilevel fuzzy synthetic evaluation approach. It is considered that enterprise's capabilities framework may be made up of four types, i.e., marketing capability, learning capability, operation capability, and flexibility capability. Marketing and learning capability decide whether a firm is able to discern exactly the key demands of customers, while operation and flexibility capabilities reflect the level of satisfying customer demands. Example analysis indicates that the multilevel fuzzy synthetic evaluation approach is more suitable to evaluate enterprise capabilities based on customer value. And contributing factors and restrictive factors can be found through adopting this method, which will be helpful for the further development of railway enterprise.