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In today's world development, entrepreneurial education has a vital role besides functioning to improve life quality--productivity expected to reduce the number of unemployed in Indonesia. One solution to solve these conditions is to develop an entrepreneurial culture. Thus, the younger generation, e.g. students, can change their mindset from job seekers to job creator. Most educated young people tend to avoid this choice and even think as entrepreneurs, as they prefer to work in the company. One of the reasons is that they dare not take up risky jobs and desire to work as employees with a fixed salary every month. This paradigm has ingrained in most Indonesians who wish to work in an office. Entrepreneurship is the ability to create a business and instil an entrepreneurial spirit for students. This study investigates the role of self-efficacy, family environment and universities toward entrepreneurial intention among students in Indonesia context. The design of this study is a quantitative approach through a selfadministered questionnaire. A total of 150 undergraduate students have participated in this study and collected by using a convenience sampling technique. This study used universities environment as a mediating variable and analysed using structural equation modelling through partial least square (SEMPLS). This study found that self-efficacy and family environment have a significant positive relationship on entrepreneurial intention. We also found that universities' environment does not mediate the relationship between self-efficacy and family environment on entrepreneurial intention among Indonesia students. In conclusion, this study indicated that universities environment does not play a mediating role in influencing the entrepreneurial intention. Also, the family environment is a determinant factor in this investigation. In line with this study's findings, we suggest the universities pay attention to developing students' self-efficacy and creating an excellent universities environment to increase entrepreneurial intention among undergraduate students. [ABSTRACT FROM AUTHOR]

The purpose of this research is to find out how the influence of online marketing variables consisting of Personal Relevance, Online Interactivity, Message, and Brand Familiarity to Buy Interest. In this study, the authors take the object in the online shopping application Qlapa.com which specializes in selling handmade products. The sampling technique used by the author is a non probability sampling technique, because not all samples have criteria that are in accordance with what the author specified. Based on calculations, the sample used in this study was 100 people. The research method used in this research is to use quantitative methods. The analysis was carried out using the multiple regression analysis method to explain the effect of the variables in this study. To clarify the variables studied, from what has been formulated in the description above, that the main problem under study is Personal Relevance (X1), Online Interactivity (X2), Message (X3), Brand Familiarity (X4), and Buying Interest (Y). From the results of the research and discussion conducted, this study also found that both simultaneous and partial variables of Personal Relevance, Online Interactivity, Message, and Brand Familiar have a significant influence on buying interest. [ABSTRACT FROM AUTHOR]

The purpose of this study is to find out the most influential factors in purchasing decisions by consumers, in addition to knowing the effect of each variable either partially or simultaneously. From the population available, then based on the calculations performed, the sample used in this study was 100 respondents. This research uses primary data by distributing questionnaires to visitors. The sampling technique used is non-probability sampling with purposive sampling technique. The research method used is the quantitative method and the analytical tool used to support this research is multiple regression analysis with the software used is SPSS version 24. The most dominant variable influences the consumer decisions in choosing Warunk Upnormal Dipatiukur Branch is a location variable (X7). Simultaneously (together) it is known that all independent variables in the study such as atmosphere (X1), product variation (X2), discount promo (X3), live entertainment (X4), facilities (X5), service (X6), location (X7), and price (X8) has a significant influence on purchasing decisions (Y). While based on partial testing, it can be concluded that what is a factor of consumers choosing Warunk Upnormal Dipatiukur Branch is the variables of atmosphere (X1), live entertainment (X4), facilities (X5), location (X7), and price (X8). [ABSTRACT FROM AUTHOR]