1. Determining Strategies for The Perfect Shade Mobile Application Using SWOT Analysis and Six Thinking Hats.
- Author
-
Nisperos, Bryelle Timothy C., Pascual, Joshua Yñigo N., Ramos, Jerome Patrick S., and Intal, Grace Lorraine D.
- Subjects
SWOT analysis ,MOBILE app development ,COSMETICS ,COVID-19 pandemic ,ARTIFICIAL intelligence ,MICROMARKETING - Abstract
Product testing is vital when buying a cosmetic product to ensure it fits or looks good on someone's skin tone. In 2020, the world was hit by the Covid-19, a deadly and contagious virus because it spreads when a person inhales an aerosol or droplets containing the virus. Usually, cosmetic products are being tested by buyers through mall testers. Mall testers have disease-causing bacteria that can lead to a skin infection. This study aims to assess a mobile application design that uses augmented reality and artificial intelligence to be a virtual consultant and skin analyzer. This study uses a survey questionnaire based on six thinking hats to gather data and SWOT analysis to analyze the data. Based on the collected data, the researchers conclude that a virtual try-on is effective in trying a cosmetic product and will be patronized by makeup enthusiasts and artists. For women in their late adolescence or early adulthood, The Perfect Shade has a lot of appeals. According to the findings, the group should market the product by micromarketing to beauty gurus online. Investing in a robust AI algorithm will increase the product's security against security concerns. [ABSTRACT FROM AUTHOR]
- Published
- 2021