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Addictive learning represents a specific type of learning wherein medical students become highly motivated and engaged to continuously remain involved in the learning process. Considering the volume, depth, and complexity of information that a medical student must acquire, there is an immense need for sustained engagement to aid students in absorbing this information, and there lies the importance of addictive learning. Acknowledging the significance of addictive learning in medical education delivery and in facilitating the attainment of learning competencies among students, many teaching-learning strategies have been proposed and implemented globally. In conclusion, the concept of addictive learning in medical education can significantly enhance student engagement and thus play a crucial role in gaining knowledge and acquisition of skills. The need of the hour is to adopt different strategies to promote the implementation of addictive learning by creating a conducive learning environment for medical students. [ABSTRACT FROM AUTHOR]