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This study begins to develop a way to measure the returns and benefits of education using a standard of living and quality of life approach. It sought identification of school priorities among senior level managers at postsecondary institutions in Ontario, Canada, and found that these administrators prioritized standard of living over quality of life. Findings indicate that these institutions relate their priorities to job and employment objectives rather than community and social goals and to their role as contributors to economic ends. Innovative use of the model and rates of return may improve overall policy direction and evaluation of specific programs.