1. Interpretive structural modeling-based framework for mass customisation enablers: an Indian footwear case
- Author
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Milind Kumar Sharma, M. L. Mittal, Jayant K. Purohit, and Sameer Mittal
- Subjects
Engineering ,021103 operations research ,business.industry ,Strategy and Management ,05 social sciences ,0211 other engineering and technologies ,Context (language use) ,02 engineering and technology ,Management Science and Operations Research ,Industrial and Manufacturing Engineering ,Manufacturing engineering ,Computer Science Applications ,Variety (cybernetics) ,Product (business) ,Craft production ,Manufacturing ,0502 economics and business ,Production (economics) ,Operational efficiency ,Open economy ,business ,050203 business & management - Abstract
In the epoch of open economy and with the emergence of availability of individualised products over the Internet, Indian manufacturing industries are facing an enormous pressure to become more flexible and responsive, to accomplish customer’s varied and increasing demands. Mass customisation (MC) is about developing a customised product on demand for a particular customer after reception of a real order and producing it with the similar operational efficiency as one would anticipate from a mass-produced product. MC takes into account the merits of both the earlier systems of production, i.e. mass production and craft production. The craft production satisfies the personalised demands of customers and the mass production produces a limited variety of products at lower cost. Industries in developing countries such as India confront pressure from several perspectives to adopt MC. This study has been presented in the context of Indian manufacturing industries, and particularly for footwear industries ...
- Published
- 2016
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