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15. Factors Influencing Web Customers’ Willingness to Engage in Online Shopping with an Internet Retailer

Author

Abm Abdullah, Wahid Murad, Robert Pavur, Pavur, Robert, Abdullah, ABM, and Murad, MD Wahid

Subjects
Value (ethics), Stress reduction, Appeal, 02 engineering and technology, internet retailer, Structural equation modeling, inertia to change, 020204 information systems, Management of Technology and Innovation, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, Marketing, business.industry, web customers, Quality of service, 05 social sciences, Advertising, online shopping, Large sample, Human-Computer Interaction, Embodied cognition, quality of service, 050211 marketing, The Internet, willingness, Business
Abstract

This study is an effort to identify and analyze the factors that could potentially influence web customers' willingness to engage in online shopping with an Internet retailer. Using the primary data collected from a large sample of a web-based consumer survey, researchers developed a structural Equation model that embodied those factors that potentially influenced web customers' willingness to engage in online shopping with an Internet retailer. Seven constructs were considered to study the effects of those factors on the web customers’ willingness to engage in online shopping with an Internet retailer, including quality of service, inertia to change, economic value, stress reduction, enjoyment in doing business, comfort level with website, and aesthetic appeal. The proposed model is largely supported and validated by several statistical measures and tests. Refereed/Peer-reviewed

Published
2016

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