1. Personalities of Travel Agents with Strong Sales Records in Taiwan
- Author
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Wan-Hui Chiu, Seonghee Cho, Nien-Te Kuo, and Yi-Sung Cheng
- Subjects
Employee performance ,media_common.quotation_subject ,05 social sciences ,Geography, Planning and Development ,Personality psychology ,Job performance ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,Sympathy ,Personality ,050211 marketing ,Big Five personality traits ,Marketing ,Psychology ,human activities ,Social psychology ,050212 sport, leisure & tourism ,Tourism ,media_common - Abstract
Studies have shown that a certain personality leads to higher job performance. This finding has led many companies to use personality traits when they hire employees. Despite abundant studies on personality, little is known about suitable personality traits for travel agents, especially in Taiwan. With 230 travel agents working in sales departments for corporate clients and transient travelers in Taiwan, their personalities, actual sales records, and managers’ performance evaluations were used to identify significant personality traits affecting job performance. The results reflect different personality traits for travel agents working with corporate clients and individual transient travelers. The results revealed that travel agents working with corporate contracts have strong commanding and continuative personalities but weak innovative and independent personalities. On the contrary, the agents working with transient travelers showed strong innovative, commending, independent, and sympathy personalities ...
- Published
- 2015
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