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Fama and French (FF, 2015) propose a new five-factor asset pricing model that adds profitability and investment patterns to the market, size and value variables used in FF (1992). Our purpose is to investigate this new model using an improved generalized method of moments (GMM)-based robust instrumental variables technique in a fixed-effects panel data framework. To test for measurement errors, we use a modified Hausman artificial regression. We also examine an augmented FF six-factor model that includes the Pastor–Stambaugh (PS, 2003) liquidity factor. Using the FF dataset, our GMM-based panel data approach leads us to conclude that the only consistently significant factor is the market factor.

Fama and French (FF, 2015) propose a five-factor asset pricing model that captures size, value, profitability and investment patterns. The primary purpose here is to further investigate this new model using an improved GMM-based robust instrumental variables technique. A further purpose is to explore the relationship among the FF factors and the Pastor–Stambaugh (PS, 2003) liquidity factor. We conclude that except for the market factor, all of the factors including liquidity are not significant at even the 5% level using our GMM approach for almost all of the FF 12 sectors.