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The main objective of the study is to identify the determinants of wheat value chain in case of North Shewa Zone of Amhara region, Ethiopia. The researchers used multistage purposive random sampling technique to select representative households in the study area. The ordinary least square output revealed that production of wheat, price of wheat and secondary and tertiary education of the household positively and significantly affect supply of wheat to the market. On the other hand, distance from the market and distance from the main road have negative and significant effect on supply of wheat. Moreover, the multinomial logit regression result showed that household family size and market information have positive and significant effect while distance from the market and ownership of livestock have negative and significant effect on smallholder farmers’ market participation. The binary logit model also indicates that land holding, access to market information, total livestock and primary education affected positively and significantly. Therefore, policies aiming at increasing farmer’s awareness of producing value added wheat produce to enhance value creations are recommended to strengthen chain development.

Vegetables are important for income generation to a large proportion of the rural households. Enhancing tomato farmers to reach markets and actively engage in the markets is a key challenge influencing tomato production in Ethiopia. The perishable nature of tomato necessitates effective marketing channels choice decisions. So, the main objective of this study was analyzing the determinants of market outlet choice decisions of tomato producers. The two-stage random sampling procedure was used to select the sampled kebeles and households, whereby 235 farm households were surveyed for the study. Both primary and secondary data were collected to address the objectives. The collected data were analyzed using descriptive statistics and an econometric model by using SPSS and STATA software. Multivariate probit Model results showed that the probability to choose wholesalers, collectors, retailers, and consumers market outlets were significantly affected by age of the household head, educational status of the household head, distance to the nearest market, access to credit, owning transport facility, land allocated to tomato and household size. Policy implications drawn from the study findings include that the government and concerned stakeholders should focus on strengthening rural-urban infrastructure, intensification of land for tomato, expanding the accessibility of credit and strengthening the existence of formal and informal education.