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The offers the author's insights on the importance of video metadata as an online innovation. The author cites an article in the journal SAP entitled "99 Facts on the Future of Business" where it cites the videos as the future of information. It also cites the explanation featured in the journal "The Guardian" citing metadata as the information generated as one uses a technology and has been the subject of controversy because of its use in surveillance.

This article reports on data repositories. Everyone likes the idea of thorough, up-to-date, collated, and correlated metadata which is ideally accessible in an easy-to-use repository. However, it is uncommon for organizations to embrace the time and resources to plan, organize, maintain, and execute the proper components that provide for such an idyllic result. It discusses that in addressing metadata, many items demand attention in the forefront, as the work-around is determined within an organization.

The article features John Law, vice president of Discovery Services at ProQuest. Law began his role as vice president of discovery services earlier in 2008. He previously served as the company's brand online platform manager, where he played a key role in the launch of ProQuest Smart Search, the creation of OpenURL linking solutions and the implementation of other innovations supporting federated search. As vice president of discovery service, Law encompasses business, technical, and project leadership in building information solutions that help users meet their research needs.