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Start Over Author "Dew, Ryan" Publisher institute for operations research and the management sciences
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1. Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations

Author

Dew, Ryan and Ansari, Asim

Subjects
Bayesian statistical decision theory, Consumer behavior -- Models -- Forecasts and trends, Gaussian processes -- Usage, Market trend/market analysis, Advertising, marketing and public relations, Business
Abstract

Abstract. Marketing managers are responsible for understanding and predicting customer purchasing activity. This task is complicated by a lack of knowledge of all of the calendar time events that influence [...]

Published
2018
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