1. Circle of friends
- Author
-
Sautelle, John and Rensburg, Tony Van
- Subjects
Marketing -- Management ,Professional services -- Management ,Professional workers -- Customer relations ,Professional workers -- Management ,Company business management ,Banking, finance and accounting industries ,Business - Abstract
The existence of professionals in this dynamic and competitive world is based on their competent skills to build quality client relationships, resulting in a greater chance of recurring work. The shift from expert client relationships to ally is a crucial step in the professional services marketing journey where the single important skill in making the shift is to move the focus from self-orientation to client-and observer-orientations
- Published
- 2003